Today we’d like to introduce you to Emily Kim.
Hi Emily , we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I’ve always been captivated by skincare and how it intertwines culture, science, and our daily routines. Growing up in Korea, skincare was never just about looking good – it was a vital part of wellness and self-respect. When I made the move to the U.S., I noticed that while there was a lot of excitement around K-beauty, many people felt lost about where to begin or which products they could really trust.
That realization sparked the idea for SEON Skincare, a place that connects Korean and Western beauty cultures through thoughtfully selected, high-quality skincare. I envisioned SEON as a reflection of the authenticity and creativity found in Korean skincare, but presented in a way that feels modern, friendly, and truly beneficial for everyone.
What began as a simple mission to make Korean skincare more accessible has blossomed into a brand rooted in trust, transparency, and education. Today, SEON stands for more than just products, it’s a community focused on confidence, curiosity, and genuine skin health.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
I have to say, this journey has been nothing short of thrilling and deeply rewarding. SEON is still in its early days, but watching it grow in such a natural and positive way has been a joy, even when faced with challenges. Like any entrepreneur, I’ve learned a lot from my past experiences, and those lessons have really influenced how I tackle things today.
One of the biggest insights I’ve gained is just how crucial partnership is. Finding the right person to collaborate with can truly transform everything, someone who aligns with your vision, shares your work ethic, and holds the same values. This time around, I’ve been fortunate enough to have that, which has made the whole process not just smoother, but genuinely enjoyable. We complement each other perfectly, and I believe that energy shines through in what we’re building with SEON.
Appreciate you sharing that. What should we know about SEON Skincare?
SEON Skincare is your go-to spot for authentic Korean skincare, built on trust and real results. We take pride in handpicking some of the most innovative and effective skincare brands from Korea, those that locals swear by and bringing them straight to the U.S. Our mission is to make K-beauty accessible and easy to navigate, without all the hype and confusion.
What really makes SEON special is our careful selection process. Every product we offer is personally tested and chosen by our dedicated team. We don’t chase trends; instead, we focus on what truly works: scientifically-backed formulas, thoughtful ingredient lists, and brands that prioritize integrity. It’s not about pushing as many products as we can; it’s about curating the right ones that genuinely deliver results and fit effortlessly into your daily routine.
I take great pride in the loyal community we’ve built at SEON. People come to us not just to shop, but to learn and explore. We’ve created a welcoming and honest space that connects the Korean skincare culture I grew up with to the modern lifestyles of our global customers.
If there’s one thing I want you to take away, it’s that SEON is all about embracing your own skin, not striving for perfection. Every product we feature is chosen with care to help you feel great, look healthy, and shine naturally.
Is there anything else you’d like to share with our readers?
I just want to say this, skincare shouldn’t be complicated or feel like a chore. It’s really about carving out a few minutes each day to care for yourself, to take a breather, and to embrace how you feel in your own skin. That’s the essence of what SEON stands for.
We’re also cooking up something super exciting, our very first product! It’s been a dream project that’s been in the works for a while, and we can’t wait to unveil it to everyone in the new year. We’re developing it with the same philosophy that guides everything we do at SEON: thoughtful formulation, genuine results, and an experience that feels intentional and elevated.
We’re still on our journey of growth and evolution, but our mission remains unchanged: to share the heart of Korean skincare with honesty and purpose. I’m incredibly thankful for everyone who’s been part of our journey so far, and for those who are just discovering us – welcome to SEON!
Contact Info:
- Website: https://seonskincare.com
- Instagram: https://www.instagram.com/seonskincareofficial
- Facebook: https://www.facebook.com/seonskincare
Image Credits
Webvixxen Design
Brian Doherty
