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Exploring Life & Business with Emily Guerra of The Productivity Flow

Today we’d like to introduce you to Emily Guerra

Hi Emily, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
Hi there! I’m Emily Guerra, a certified Productivity Life Coach, mindful productivity speaker, and founder of The Productivity Flow.

I became a Productivity Life Coach to shift our society’s toxic culture around productivity and mental health. Majority of people think that being productive means being as busy as possible, having a full to-do list, leaving no personal time on the calendar, or aiming for unrealistic expectations.

But in reality, being productive is a state of mind – meaning it’s about knowing what your priorities are, letting go of negative thoughts and external interruptions, creating an action plan that aligns with your values, and having faith in your flow. Sadly though, training our mindset isn’t taught in school or the workplace.

Actually, it was my time in the pandemic that taught me…

When I graduated from Loyola Marymount University in 2020, I had two options: 1) wait for the lockdown to eventually end, then continue wedding planning, or 2) stop waiting and move on.

Wedding planning was a dream I had since I was little, so when I lost my job and sight of a future career, I got really stuck. I’d also been going to therapy since I was little, though, and have kept up with it to this day. My therapist helped me realize that I needed to actually start living my post-grad life instead of sulking in a state of limbo. In hindsight, maintaining my therapy sessions throughout my life, but particularly during this time, was a huge reason I was able to get unstuck.

So, I chose option 2. After earning a few online certifications, I began freelancing social media services. I’m proud to say that within just a couple of months, I had multiple consistent clients and a wide range of deliverables, plus had fallen in love with working for myself. That’s when I committed to optimizing my work-from-home processes and creating a sustainable biz for not just myself, but also my freelance clients.

Ever since, I’ve been a self-help bookworm and have become quite passionate (obsessed?) about connecting the dots between productivity and mental health. I’ve researched, adapted, and practiced every productivity method, theory, and system you could think of, and have implemented strategies for pretty much everything I do! After helping several of my freelance clients hit their goals, I realized that it’s time to help freelancers and solopreneurs like me do the same. So I founded The Productivity Flow in 2022, and the rest is history!

I’m grateful for this journey because it led me to my purpose. As a Productivity Life Coach, I empower female freelancers and solopreneurs in overcoming mindset hurdles and optimizing systems, tools, routines and habits so they can not just boost productivity, but actually live out that work-from-home lifestyle of their dreams.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It definitely hasn’t been a smooth road to get where I am today! In fact, the road has been quite windy with a ton of hills.

Graduating during the COVID pandemic meant starting out with no savings, which added extra pressure as I was figuring out my next steps and trying to build a career and business in uncertain times. I learned the hard way that the saying, “It takes money to make money” rings true.

Beyond finances, I’ve made plenty of small and large mistakes along the way, like taking on too many projects at once or regrettably refusing opportunities, and I still make mistakes all the time. But those missteps have been some of my best teachers, showing me what truly works and what doesn’t. Knowing what it feels like to fall on my face, and what it takes to get back up and keep moving forward, helps me relate with my clients and serve as an example.

Out of everything, though, one of my biggest challenges has been putting on the “business hat.” I’ve always been so focused on empowering others and sharing my passion for productivity and mindfulness that I didn’t prioritize pricing my services appropriately or building a scalable model. I spent the first part of my entrepreneurial journey being a content creator instead of a founder, which definitely held me back without me realizing it. In hindsight, being more strategic from the start would have saved me time, money, and stress, but I firmly believe that every hurdle has made me a stronger and more intentional coach.

Thanks – so what else should our readers know about The Productivity Flow?
My business, The Productivity Flow, is all about helping female freelancers and solopreneurs achieve their goals and work-from-home-life balance without sacrificing their mental health or personal values. As a certified Productivity Life Coach, I specialize in blending neuroscience, mindset-shifting techniques, and personalized productivity systems through my signature approach, Incremental NeuroBalancing. This science-backed method focuses on daily sustainable, realistic, and mindful progress—what I like to call “Daily NeuroProgression”—rather than chasing quick fixes or overwhelming hacks that just don’t last.

What sets me apart is my belief that productivity isn’t a one-size-fits-all concept. While many traditional systems and well-known productivity hacks emphasize working harder or faster, my coaching helps clients align their actions with their priorities, values, energy, and mindset so they can create a balanced and fulfilling work-from-home lifestyle. I take the time to understand each client’s unique challenges, such as procrastination, burnout, or managing distractions, and develop tailored strategies that work with their mind and body—not fight against it.

Brand-wise, I’m most proud of being able to challenge the status quo through both my coaching and public speaking. Productivity is often portrayed as a hustle, but my approach reframes it as a flow—an intuitive, personalized rhythm that helps clients thrive. For those interested in my 5-month coaching program, I offer a free session to potential clients so they can determine if my approach is a good fit. My goal is to show them that they don’t have to work harder; they just have to work smarter and with intention.

I want readers to know that The Productivity Flow is here to empower them – whether it’s through 1-1 coaching, a speech at an event, or via my blogs and free downloads. I want people to see me as living proof that it IS possible to overcome mindset hurdles, optimize their routines, and build systems that bring their dream work-from-home lifestyle to life—one small, meaningful step at a time.

If you had to, what characteristic of yours would you give the most credit to?
The quality I feel is most important to my success is intentionality. It’s the foundation of my coaching philosophy and how I approach both my business and personal growth.

Being intentional means focusing on progress over perfection and aligning my actions with my core values, which has allowed me to build a business that not only supports my clients but also aligns with my personal vision of a balanced and fulfilling work-from-home life.

This intentionality shows up in the way I create personalized strategies for my clients, ensuring their unique needs and goals are always at the forefront. It’s also what keeps me committed to my Daily NeuroProgression method, which reminds me—and my clients—that small, consistent steps lead to big, sustainable results. By staying intentional, I’ve been able to overcome personal and professional challenges, learn from mistakes, and stay true to my purpose of helping others achieve balance and success on their terms.

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