Today we’d like to introduce you to Ashley Chatman
Hi Ashley, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
The start of my company was actually motivated by an unfortunate tragedy.
I lost my mom to cancer in 2010. At the time, I was 35 lbs overweight and in the worst shape of my life. My mom was my best friend and losing her made me realize that I needed to get serious about my own health goals. I started doing dance workouts for exercise, lost over 35 lbs and got in the best shape of my life. After my own weight loss transformation, I decided to create my own workouts and share my story online.
As a result:
I went from 0 to over 450,000 followers and fans across my social media platforms.
I’ve been featured in major health publications such as Women’s Health Magazine and PopSugar Fitness.
I went from $0 to running a full time business that supports 3 employees.
I’ve supported over 300 clients on their fitness journey’s since the start of the pandemic.
I’ve inspired women all over the world to fall in love with fitness and take control of their health.
My mother is definitely the biggest inspiration for what I do. My business is a tribute to her legacy and I’m so thankful I get to honor her by helping others [especially other black women] live healthy, long and happy lives.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
I’m also an actor and balancing my acting career with running a business has been a layer of complexity, as both demand a lot of time and focus. But through it all, I’ve learned to pivot, prioritize, and adapt to find what works best for me and my audience. These challenges have ultimately made me more resourceful and determined to create something that’s both impactful and sustainable.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
My company, Fit Body by Ashley, specializes in fun workouts and programs to help women lose weight sustainably and have more body confidence without going to the gym or giving up the foods they love.
My clients often struggle with finding a fun and effective way to lose weight, stay fit and feel confident without the monotony of traditional gym workouts. I offer an engaging alternative that keeps them motivated and excited about their fitness journey. Additionally, my programs help break generational health curses by promoting a healthy and active lifestyle that is sustainable long-term.
As of now, services include on demand programs, a monthly membership community and group coaching.
What sets me apart is the community I’ve cultivated. My “Dance Fit Chicks” are more than just members; they are a tribe that supports and uplifts each other. I prioritize creating a positive and inclusive environment where everyone feels welcome and empowered. Furthermore, my unique blend of rhythm-based dance and strength workouts keeps fitness fun and instead of feeling like a chore.
I am incredibly proud to have supported over 300 clients on their fitness journeys, witnessing their incredible transformations and hearing how my programs have changed their lives. Seeing my clients make themselves a priority and take control of their health is the most rewarding part of my work. I’m excited to see where my business and community grows from here!
Is there anyone you’d like to thank or give credit to?
My family and community have definitely been my biggest supporters, but I couldn’t have gotten to where I am without the help of so many others. My clients and members deserve so much credit because their energy, feedback, and trust in my programs have kept me motivated to push through tough times. Seeing their transformations and hearing how my workouts have impacted their lives reminds me why I started Fit Body by Ashley in the first place.
I’ve also been lucky to have some amazing mentors and cheerleaders along the way—whether it’s advice from other fitness professionals, support from friends who’ve shared my content, or business coaches who’ve helped me refine my strategy. They’ve challenged me to think bigger and focus on creating a sustainable, impactful business.
Lastly, my online community has been a huge source of encouragement. The women who show up for my challenges, engage with my posts, and spread the word about Fit Body by Ashley have played such a big role in growing this business. Every comment, share, or testimonial has fueled my drive to keep going, even when things have been tough. It’s been a team effort, and I’m so grateful for everyone who’s been part of the journey.
Contact Info:
- Website: https://Fitbodybyashley.com
- Instagram: https://Instagram.com/fitbodybyashley
- Youtube: https://YouTube.com/fitbodybyashley
Image Credits
Luzolo Kheba @luzolo_kheba
