Exploring Life & Business with Jennifer Stanley of Stanley Pop

Today we’d like to introduce you to Jennifer Stanley.

Hi Jennifer, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I have worked in the ecommerce industry for the last ten years, working with brands like Kate Spade, Fila and 3.1 Philip Lim. After working with many great brands, for me, the next step in my career was creating a brand of my own. So it was something I was always thinking about, especially figuring out what kind of product I would create.

About two years ago, I learned about nail polish wraps from my cousin and thought it was such a cool concept. I had just become a mom and the thought of being able to have my nails done but not deal with drying time was amazing to me. However, when I started searching to buy them, I wasn’t seeing designs I liked. No one was looking at the nail art trends that were already so popular in Los Angeles. That’s when I had my aha moment and knew this would be the basis of my brand.

From there, I found a great manufacturer and started working on designs, the store, etc. and I launched in February of this year.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I’m really just getting started, so fortunately haven’t run into many obstacles yet. Getting the website up was easy for me because I have so much experience in ecommerce. My biggest challenge has been getting the marketing going with a small budget since I’m 100% self-funded. I’m used to working with large marketing budgets in my career and making those impactful, but making impactful moves with a small budget is much more challenging…and slower.

Appreciate you sharing that. What should we know about Stanley Pop?
Stanley Pop is a non-toxic nail polish wrap brand. Our designs are created and curated for the modern individual.

No longer are the days of needing to book an appointment at the nail salon and spend a ton of money to have rad nail polish art. Our nail polish wraps are made from 100% real non-toxic nail polish ingredients and are super easy to apply. You can stick on and go, no mess, no drying time, no nail damage and they are easily removed with regular nail polish remover.

I’m really proud to launch this brand while also raising my daughter and working a 9-5 job.

What sort of changes are you expecting over the next 5-10 years?
With Covid, we obviously saw a huge shift in people doing more at-home, especially in the beauty services category. While things are beginning to open up again, I think a lot of people found that they enjoyed being able to do more at home. The ability to quickly and easily do an at-home manicure that looks fun and modern fits right into that lifestyle.

We’re seeing a lot of self-expression and individuality in fashion, especially with gen-z, and that includes nail art and designs. I definitely see that continuing and evolving further.

Pricing:

• Each set (16 nail polish strips) is $11.

Contact Info:

• Email: [email protected]
• Website: https://stanleypop.com/
• Instagram: https://www.instagram.com/stanleypop/
• Facebook: https://www.facebook.com/shopstanleypop