Darius Rosario shared their story and experiences with us recently and you can find our conversation below.
Darius, so good to connect and we’re excited to share your story and insights with our audience. There’s a ton to learn from your story, but let’s start with a warm up before we get into the heart of the interview. What do you think others are secretly struggling with—but never say?
I think most people are suffering from doubt and fear. There’s a stigma on being “weak” if you admit those things about yourself yet everyone deals with it at some point in their lives. I would just say people in general are struggling with being honest with themselves and to the public because of fear of judgement.
Can you briefly introduce yourself and share what makes you or your brand unique?
I am Darius Rosario, Owner/Founder of Sensitive Creatures. I consider myself an Artist/Scientist because I design, photograph, but also I’m a psychology student at a University. My clothing brand is based around psychology. Not only do the graphics themselves have themes based around it but the way the clothes make you feel when you wear them make your mental health better. Design is steered from psychology and psychology is steered from design. If you look good, you feel good. Me being a psychology student makes it that more authentic with the purpose we are bringing to the world. The intention of the brand is not just clothing but to help people become better versions of themselves. 99% of brands focus on just looking good but they never directly care about how the consumer feels. Sensitive Creatures is for the people by the people.
Great, so let’s dive into your journey a bit more. What did you believe about yourself as a child that you no longer believe?
As a child, I believed that boys/men weren’t supposed to cry, that it makes you weak. We are brainwashed by society and the people closest to us to not be vulnerable. I was sensitive growing up and people looked at me as emotional or soft. Growing up I now look at sensitivity as a super power. I’m not saying you should always cry or be sad but knowing how you feel is important. Emotional Intelligence isn’t common. Crying is considered emotional regulation, it makes you feel better after you’ve been holding it in. There’s still a stigma that being vulnerable makes you weak, but in reality that makes you a soldier.
What have been the defining wounds of your life—and how have you healed them?
The wounds of being suicidal at times (in the previous years). It taught me a lot about myself and what I needed to work on, it taught me who my real friends are, and it also showed me to be more empathic with others. When you are at your darkest in life that’s when you have the chance to grow the most. Being depressed/suicidal made me closer to family and friends because they showed me what unconditional love is. Some people only love you under the condition that you are always “good energy” to be around. Those people are leeches. The healing journey has been a roller coaster. I’ve been to therapy, made art to cope, used marijuana, and traveled to feel something. They all worked at different times. But the real healing came from being alone and looking at myself in the mirror (literally and figuratively). That’s when you get the chance to really make progress towards peace of mind.
Next, maybe we can discuss some of your foundational philosophies and views? Is the public version of you the real you?
Yes, that’s why I get in trouble a lot because I can’t fake it. A lot of successful people fake it. I’ve always spoke my truth for better or worse and it’s not always been sunshine because of it. A lot of people feel my words and others try to cancel me every chance they get. I can sleep at night knowing I have good intentions and not everyone is going to like me but that’s what makes me, me. I’m not afraid of the consequences because I know what my purpose is. It’s to change the status quo and to get people thinking past the surface level.
Okay, so before we go, let’s tackle one more area. What do you think people will most misunderstand about your legacy?
That I’m a kind/genuine human being. Since I speak on societal norms and psychology people think I’m rude and angry. In reality I’m just making observations and speaking on them. Passion looks like anger to people who don’t care about the subject you’re speaking on. I just want to help the world out really bad and I guess that can look crazy to some people. If something is considered “normal” it can still have a negative consequence to a being or society as a whole and if it’s “normal” then that means mostly everyone agrees with that. So how do you think people feel when you call out that “normal” behavior?
Contact Info:
- Website: https://www.sensitivecreatures.us
- Instagram: https://www.instagram.com/sensitivecreatures/
- Youtube: https://www.youtube.com/@dariusarosario
- Other: https://www.instagram.com/dariusarosario/
Image Credits
Darius Rosario
