Today we’d like to introduce you to Victoire Loup.
Hi Victoire, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstories.
I am a food critic, culinary consultant, and cookbook author based between Paris and Los Angeles. I used to work in the perfume industry and got into food almost ten years ago when I interned for Le Fooding before becoming their Marketing Director.
I have published six cookbooks and articles for the Michelin Guide magazine, Architectural Digest, and Le Fooding, among others. I have appeared as a judge on several TV shows, and have recently worked on the casting selection for Top Chef France. I also work as a consultant (editorial or strategy) with chefs and brands such as Cartier, Veuve Clicquot, Anne-Sophie Pic, Ludo Lefebvre, and Airbnb.
We all face challenges, but looking back would you describe it as a relatively smooth road?
The pandemic has certainly reshuffled the deck for me: before Covid, I was handling several consulting projects at the same time, I had a full-time employee in Los Angeles, and we were dealing with big names in the industry like Pommery, Breizh Cafe, L’Eclair de Genie, etc.
Then the world stopped suddenly, and I lost all of my contracts in one week. I found myself with a lot of time on my hands and decided to work on two charity projects: the first one was Ask Chefs Anything with my friend Anna Polonsky, and then I wrote A La Maison, my first cookbook where 100% of the proceeds were donated to a local charity.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
Before Covid, I specialized in helping French chefs and F&B brands move to the US. Since 2020, I’ve published six cookbooks and worked extensively on editorial projects. I have been lucky to work with the biggest names in the food industry, and each year brings even more flavorful projects to partake in.
What matters most to you?
More than food, I admire the people behind it: all the chefs, farmers, producers, and cooks of all sorts. They are the reason why I love my job. I’ve also been researching (for the past six years) all the chefs who are making the world a better place – this will be my next cookbook, coming out in late 2023.
Contact Info:
- Website: intheloup.la
- Instagram: instagram.com/victoire_loup
