Today we’d like to introduce you to Tanisha White.
Hi Tanisha, so excited to have you with us today. What can you tell us about your story?
After earning my BA in Graphic Design & Marketing, I got my first business license on 11/11/11. My goal as a new graphic designer in the market was to create a service that would cater to small businesses and entrepreneurs. I focused my services around the process of building a brand. No matter how much you have to spend on your marketing and Advertising budget or what area of LA you’re from, it’s possible to bring your ideas and your business concepts to life. When people trust you with an idea they have been holding close to them, and you make it real by creating that initial logo, their drive to pursue that business grows exponentially. The most rewarding part is the business and personal relationships that come from these collaborations. Meanwhile, helping the community grow and sustain the camaraderie in those networks.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back, would you say it’s been easy or smooth in retrospect?
There has always been a level of struggle when you choose to keep your pricing of services on the lower end of the spectrum. There are times when my business is not thriving and seeing an increase in revenue because of that pricing and demographic the business services.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
My business name is Caligurlreal Art & Design. I have always been on the more creative end of the graphic design spectrum in terms of visual expression. Graphic design is heavily structured around symmetry and cleanliness in the design. I have an extensive background in the studio arts, and I have always incorporated that aesthetic in my designs. I am most sought after for brand awareness, bringing an idea to life, building the brand from the ground up. It is a proud moment when you drive by a brick-and-mortar and see your work thriving and bringing a business to life for those who start out with a simple idea. Ultimately, my design aesthetic is what draws most to my business as I have a real fine art quality to my designs, and that most certainly, not being the norm, is a key selling point for me.
What matters most to you?
I truly believe that sharing my God-given talent, which has been an absolute blessing in my life, is a part of the Legacy that I want to leave. The most important aspects of leaving a legacy is that the practices pass throw the generations, and more communities and relationships are developed through the more humble approach to building a business. Furthermore, the hope is also that maybe some people that are hesitant to share their idea, or maybe someone becomes inspired to create an idea, can do so with a supportive community.
Pricing:
- $75 Original Custom Logo
Contact Info:
- Instagram: @caligurlrealgraphics
