Today we’d like to introduce you to Samantha Javidi
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I’ve always had a love for words and storytelling. Born and raised a Southern California girl, I have always had an appreciation for the beautiful things in life. I embrace every ebb and flow. There’s always been something captivating about the way words can evoke emotions and create connections. I was soft-spoken as a kid, so I found my voice through writing. It became my way of expressing myself and connecting with others, and that passion stayed with me through college, where I earned a BA in literature with a concentration in professional editing from UC Santa Barbara.
After college, I started my career in marketing at a leading distribution company and then worked in corporate communications for a global entertainment studio. While those experiences helped me grow professionally, I felt like something was missing—I couldn’t shake the feeling that my creativity wasn’t being fully tapped into. So, I took a leap of faith and decided to pursue my own path as a copywriter, content strategist and marketer.
It led to the creation of SJ Copywriting & Marketing. Over the past eight years, I’ve had the privilege of working with clients across various industries—health, wellness, lifestyle, and personal development—helping them craft authentic content that resonates deeply with their audience. I’ve collaborated with everyone from small businesses to thought leaders, coaches, and entrepreneurs, guiding them to find and perfect their unique voices.
What excites me most is creating content that matters—content that tells a story, reflects who someone truly is, and has the power to inspire. It’s been a rewarding journey so far, and I’m constantly learning new ways to fuel my creativity and grow as both a writer and a strategist.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It definitely hasn’t been a smooth road, but I wouldn’t trade the journey for anything. Transitioning from corporate life to freelancing came with its challenges—financial uncertainty, finding clients, and learning to juggle multiple roles. As a freelancer, I’m not just a copywriter or content strategist; I’m also my own marketer, accountant, CEO, and everything in between. There’s a lot I love about working for myself, but it can be overwhelming at times, especially when doubts or fears creep in. Learning to trust in myself and my craft while being my own biggest advocate has been one of the most important lessons I’ve learned.
Self-doubt and imposter syndrome are things I experience daily, even now. But I also know that the work I do brings real value—not just to my clients, but to their communities. That sense of purpose keeps me going, even on the hard days. Part of what’s driven me to pursue freelancing is my passion and determination. I’m fiercely persistent, sometimes to a fault, but that grit is what pushed me to leap into this career. It’s what keeps me going through challenges, and it’s helped me create amazing changes in my life.
Freelancing has changed my life in ways I never could have imagined. Before launching into this work there was clear path set out for me—a ladder to climb, steps to follow—but in this world, every day is a new challenge, risk, or reward. I’m constantly learning, exploring new interests, and discovering creative talents I didn’t know I had. I’ve had to accept that nothing is permanent in this line of work. Clients come and go, terms change in an instant, and I’ve had to let go of the need to control everything. Instead, I focus on building trust and authentic relationships, knowing that’s what will help me succeed in the long run.
Ultimately, I’m so grateful for the path I’ve taken, the emotional rollercoaster that came with it, and the inner strength and grit it’s taught me. I’m more confident than ever that this is the work I’m meant to do, and I couldn’t be more excited for what’s ahead.
To anyone considering going after what they want, don’t let others dictate how you should live your life. It’s okay to make mistakes, to fail even. What really matters is having the courage to do the thing that scares you, and to go after the life you truly want.
Can you tell our readers more about what you do and what you think sets you apart from others?
I specialize in copywriting, content strategy, and content marketing, helping thought leaders, creatives, and businesses tap into their unique voices and share their stories with the world. My services range from brand messaging and website copy to voice development, content writing, and marketing strategy/manegement. I love working with my clients to craft targeted, compelling content and strategy that not only reflects who they are but also convert leads and grows their brand. I help hone their style and voice, bringing their vision to life through soul-filled messaging.
What sets me apart is my deep belief in the power of storytelling. I don’t just create content and strategy—I build narratives that resonate with audiences and transform brands into something that entire communities can connect with. With over eight years of experience in the industry, I merge authenticity and rawness with consumer-driven strategies. My approach is heart-centered; I work with brands that have soul and aim to tell stories that matter.
One of the things I’m most proud of is hearing from my clients that I’ve truly captured the essence of who they are. There’s nothing more rewarding than knowing I’ve helped someone articulate their vision in a way that feels authentic and powerful to them. Clients often tell me they appreciate my creativity, intuition, adaptability, and deep understanding of their audience, which makes working together not just efficient but genuinely enjoyable.
Ultimately, my goal is to make my clients’ lives easier by crafting seamless, captivating content that helps their brands soar while allowing them to focus on what they do best.
We’d be interested to hear your thoughts on luck and what role, if any, you feel it’s played for you?
I don’t really believe that luck—good or bad—has played a significant role in my journey. For me, it’s been about trust, hard work, and surrendering to the process. I’ve put in the effort at every step, but more importantly, I’ve been my own biggest cheerleader along the way. That inner drive, combined with a willingness to keep learning and figuring things out as I go, has been what’s led me to where I am today.
That being said, there have been moments where circumstances seemed to align in my favor. Instagram was a huge catalyst for my business, connecting me with my dream first client—a client I’m still working with today. It felt like things fell into place at just the right time, but I know that connection wouldn’t have meant much if I hadn’t already built trust in my abilities and put in the work.
On the flip side, the pandemic presented its own set of challenges. At the end of 2019 and into 2020, I felt like my business was really gaining momentum, but when the world shifted, I lost a lot of in-person networking opportunities that were so valuable to my growth. My creative drive took a hit as well, and it took time to recalibrate.
In the end, I think what people often call luck is really just a reflection of the trust and belief you have in yourself and the energy you put into your work. If you believe in what you’re doing and stay committed, success follows. Hard work and persistence are fueled by that confidence in who you are and what you’re capable of.
Contact Info:
- Website: https://www.sammjavidi.com/
- Instagram: https://www.instagram.com/samanthajavidi/
