Today we’d like to introduce you to Rowena Mendoza.
Hi Rowena, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
My journey into event design happened organically — though in hindsight, it feels like it was always meant to be. I’ve always had a love for organization, storytelling, and bringing people together. Before founding Bespoke Visions, I served as both a Board of Trustee member and Advisor for a statewide academic honor society, mentoring students who led volunteer initiatives. I also coached a junior high volleyball team, which taught me how to lead with teamwork and intention — values that still guide my approach today.
The real spark came during my daughter’s wedding, which I planned from start to finish. After hearing countless “You missed your calling!” comments, I knew it was time to turn that passion into purpose. I started with decor rentals, then took design and draping courses, became an accredited event designer, and earned certifications as a Certified and later Master Wedding Planner.
Today, Bespoke Visions blends creativity and meaning — crafting events that tell stories, honor heritage, and leave lasting impressions.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Like most entrepreneurs, the road to building Bespoke Visions hasn’t been without its challenges — but each one has shaped me into a better leader, designer, and business owner.
In the beginning, the hardest part was learning to balance it all — a full-time 9-5 job and running a business while still wearing every hat: designer, planner, bookkeeper, marketer, and everything in between. There were plenty of late nights and trial-and-error moments. I had to learn that growth takes time, and that saying no can be just as powerful as saying yes.
Another lesson was learning to trust the process — and myself. In the events world, there’s pressure for perfection, but real success comes from creating experiences that feel authentic, not just flawless. I’ve also learned how important it is to nurture relationships — with clients, vendors, and my team — because collaboration and trust are truly what make events magical.
Every challenge ultimately refined my vision for Bespoke Visions: to lead with intention, design with meaning, and celebrate every story with heart.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
At its heart, Bespoke Visions is all about storytelling through celebration. I’m a Master Wedding Planner and accredited Event Designer, and my work centers on crafting experiences that are as intentional as they are beautiful. Every design choice — from the color palette to the flow of the evening — is meant to reflect the couple or client’s story in a way that feels deeply personal.
We specialize in full-service wedding planning, event design, and coordination, with an emphasis on cultural fusion and meaning. I love weaving together details that honor tradition while bringing a modern, elevated touch. Whether it’s a romantic vineyard wedding or a vibrant cultural celebration, I strive to ensure every element feels like an authentic extension of who my clients are.
What I’m most proud of is how Bespoke Visions has evolved — from a small décor rental start-up into a full-scale event design and planning studio known for its creativity, precision, and emotional connection. We’ve had the honor of helping plan community celebrations like our annual Día De Los Muertos event, where design meets heritage and storytelling. That experience constantly reminds me why I do what I do — events have the power to bring people together and celebrate life in its most beautiful form.
What sets Bespoke Visions apart is our belief that beauty means more when it carries purpose. We don’t just design for aesthetics; we design for feeling — those quiet, unforgettable moments that make guests pause and say, “This is so them.”
We all have a different way of looking at and defining success. How do you define success?
For me, success has never been just about reaching a certain milestone — it’s about creating impact with purpose. In this industry, it’s easy to measure success through numbers or trends, but what truly defines it for me are the moments that remind me why I started.
It’s when a couple walks into their wedding space and gets emotional because it feels exactly like them. It’s when families come together, cultures blend seamlessly, and guests leave with full hearts. Those reactions — the joy, the connection, the emotion — that’s success to me.
On a personal level, success also means continuing to grow, mentor, and give back. I take pride in the journey — from starting small with decor rentals to becoming a Master Wedding Planner — and I try to pay it forward by supporting new creatives, students, and community events that celebrate togetherness.
At the end of the day, success isn’t just about building a business; it’s about building experiences that leave people feeling seen, celebrated, and inspired.
Contact Info:
- Website: https://bespokevisions.llc
- Instagram: https://www.instagram.com/bespokevisionsllc/
- Facebook: https://www.facebook.com/BespokeVisionsLLC/
