Today we’d like to introduce you to Leysla Castillo.
Hi Leysla, we’d love for you to start by introducing yourself.
I embarked on my marketing journey after earning a bachelor’s degree in business, management, and marketing from the University of Washington. With over a decade of experience in brand development, event management, content curation, and digital marketing, I’ve been dedicated to helping brands enhance awareness, foster customer growth, and maximize ROI.
My career started with volunteering and working for various brands during my college years. I later became a Marketing Manager at State Farm, overseeing the Washington State Events Sponsorship team. However, when the pandemic disrupted the marketing sector, I found myself displaced. Rather than waiting for the industry to rebound, I took control of my destiny.
This led to the creation of the DREAM agency, a creative and digital marketing venture. Despite the challenges, the journey has been about resilience, learning, and the satisfaction of building something meaningful from the ground up. Embracing the path less traveled has not only shaped my career but also expanded my perspective on the boundless possibilities that lie ahead.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Navigating the dynamic landscape of digital marketing has been an exhilarating journey, peppered with challenges that have ultimately fueled our growth at DREAM agency. The industry’s ever-evolving nature, exacerbated by the post-pandemic shifts, prompted us to reassess and recalibrate our strategies continually. Each obstacle encountered has become a stepping stone, pushing us to not just survive but thrive amidst competition.
In this fast-paced arena, embracing change is not just a mantra but a necessity. Adapting to advanced marketing tools and staying at the forefront of technology has been crucial to keep our business agile and relevant. I’ve learned to see these updates as opportunities rather than obstacles, believing that to elevate a brand, one must first elevate the business.
My journey, both as an employee and entrepreneur, has been a rollercoaster of highs and lows, shaping me into the resilient individual leading DREAM today. Honesty about our skills and a willingness to acknowledge areas for improvement have been foundational principles. I encourage aspiring entrepreneurs to lean into their strengths, take calculated risks, and seek advice—it’s the secret sauce for personal and professional growth, providing that crucial competitive advantage. As I always say, anything is possible with persistent effort and a readiness to embrace the unknown.
And I must mention that my Fiancé and Co-Founder, Joe Rubino, has also been a big part of my success and support, adding an extra layer of joy to this incredible journey.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
At DREAM agency, we’re not just a digital marketing agency; we’re architects of tomorrow’s digital landscape. Our focus is on executing holistic marketing strategies that not only reinforce brand awareness but also elevate customer exposure. What truly sets us apart is our dedicated team of specialists, a dynamic mix of creative directors, web and graphic designers, publicists, social media managers, artists, filmmakers, influencers, brand ambassadors, and more.
Our approach is deeply personal. We don’t just work for our clients; we partner with them, treating their brands as our own. This philosophy, coupled with innovative techniques and technologies, forms the cornerstone of our success. We tailor our services to meet each client’s unique needs, establishing and extending their online presence with precision. From marketing strategy and public relations to brand identity, social media management, content creation, web and graphic design, photography, videography, direct mail/print, event management, data analytics, to email marketing—we cover the full spectrum.
What I’m most proud of is our ability to craft a unique and pleasant customer experience through a unified marketing vertical. We start by identifying the core target of our client’s services, ensuring a strategic and effective approach. At DREAM agency, we don’t just keep up; we stay ahead, ensuring our clients not only navigate the present but thrive in the future digital landscape.
Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
Absolutely! To those just starting out, embrace every opportunity as a chance to learn and grow. Recognize your strengths, be ready to take chances, and never underestimate the power of seeking advice. In the early stages, I wish I had known the importance of resilience and the beauty of embracing the unknown. Remember, every challenge is a stepping stone to success. Dream big, work hard, and enjoy the journey—it’s all part of building a story you’ll be proud to tell. Best of luck on your exciting journey ahead!
Contact Info:
- Website: https://www.dreamagencyusa.com/
- Instagram: https://www.instagram.com/dreamagency_usa/
- Facebook: https://www.facebook.com/DREAMagencyusa
- Linkedin: https://www.linkedin.com/company/74359643/admin/feed/posts/
- Other: https://www.tiktok.com/@dreamagency_usa
