Today we’d like to introduce you to Alice Wylde.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
House of Wylde began with a deep belief: clothing is a form of magic. It’s how we speak our energy before we say a word. I wanted to create garments that helped people feel like themselves—confident, aligned, and empowered. With a foundation in astrology, slow fashion, and sacred self-expression, House of Wylde became a space where people could style their intentions and dress the version of themselves they were becoming.
As I designed and sewed each robe and garment, something else quietly unfolded. I started collecting the fabrics left behind—deadstock bolts, one-off cuts, forgotten treasures. These weren’t just scraps; they were stories waiting to be worn.
That’s how Wylde Sewciety was born. It grew naturally out of House of Wylde, from a desire to reduce textile waste and share the beauty I was sourcing with other creators. Now, Wylde Sewciety offers sewing patterns, mystery fabric bundles, and uncut, untouched yardage—all ready for your next soul-filled project.
Together, they tell the full story: from intention, to garment, to craft. From styling your magic to stitching it yourself.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Not at all—and honestly, I don’t think it was supposed to be.
I have a background in fashion design from FIDM & FIT, so the creative side—designing garments, working with textiles, bringing a vision to life—felt natural to me. But growing a business? That part took a lot of trial and error. No one hands you a roadmap for turning your creative passion into something sustainable. I had to figure out everything from pricing and production to shipping logistics and marketing—often the hard way.
There were also moments of serious self-doubt. Times when orders were slow, when money was tight, or when I questioned if people would understand the purpose behind what I was making. And working with deadstock fabric added another layer of complexity. Often you don’t get to order more of something once it’s gone, so every piece becomes an exercise in adaptability and creativity.
But all of that shaped what House of Wylde and Wylde Sewciety have become. These brands were never meant to be fast or perfect—they’re rooted in process, ritual, and resilience. Every challenge just reminded me that I’m not building a business the traditional way—I’m building it the Wylde way.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
At the heart of it, I help people dress like they mean it.
Through House of Wylde, I design astrology-inspired robes, garments, and tools that turn getting dressed into a daily ritual. Every piece is slow-made with intention—rooted in energy, style, and soul. I’m most known for my vintage-inspired cocoon dusters and the way I weave magic, meaning, and personal power into each collection.
Wylde Sewciety is the hands-on sister brand—a home for rescued deadstock fabrics, mystery bundles, and sewing patterns that let people create their own sacred wardrobe staples. What sets this work apart is the philosophy behind it: nothing is wasted, and everything has potential. We don’t cut fabric down to size—we honor it in the shape it came. That spirit of reverence for materials and story is what defines both brands.
Beyond the studio, I run Wylde Blooms Media, where I help other creatives and coaches show up online without overthinking it. And on the weekends, you’ll find me elbows-deep in my vintage car—restoring old beauty back to life with the same kind of reverence I bring to my other creative endeavors.
What I’m most proud of is the ecosystem I’ve built. These aren’t just brands—they’re invitations. To create with intention. To wear with purpose. To live a little wilder and trust that who you are is already enough.
Is there a quality that you most attribute to your success?
For me, it’s been devotion.
Not just to the work—but to the process. To showing up even when it’s messy. To honoring my creative cycles. To trusting the vision before there’s proof it’s working. Whether I’m sewing a robe, rescuing fabric, restoring a vintage car, or helping someone show up online through Wylde Blooms Media—it all comes back to devotion.
I’m not chasing trends or quick wins. I’m building something that feels meaningful, layered, and lasting. And I think that steady commitment—to the story, to the slow path, to the magic in the details—is what’s kept me going, even when the road gets rough.
That, and a healthy dose of stubbornness. The good kind. The kind that refuses to give up on the dream.
Pricing:
- House of Wylde Spelldusters: $222
- House of Wylde Linen Sprays: $19
- House of Wylde Pendulum Necklaces: $29
- Wylde Sewciety Mystery Bundles start at $17
- Wylde Sewciety Fabric Bundles start at $4/yard
Contact Info:
- Website: https://www.houseofwylde.com/
- Instagram: https://www.instagram.com/thehouseofwylde/
- Youtube: https://www.youtube.com/channel/UClLrYBRbkcA5ktSql1SxJbg
- Other: https://www.tiktok.com/@houseofwylde
Image Credits
Jax Lawhead
