Today we’d like to introduce you to Yi Ding
YI, we appreciate you taking the time to share your story with us today. Where does your story begin?
I completed my bachelor’s degree in fashion design in Florence, Italy, and I am in attend my MA course in Knitwear Pathway in Paris. I am obsessed with the decorative fairy tale design style and the combined use of retro materials，This also sets the tone for my design style. Currently I am trying to use the innovative language of intangible cultural heritage in my design, and share the results on my social media platforms.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Like all designers, I received good positive feedback in the process of sharing my work, and I also encountered a lot of plagiarism and reference. The biggest problem I want to solve at the moment is to realize the transformation of market-oriented products from the design of artistic expression, which is a tough test of my cost control and supply chain cooperation capabilities etc.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
As a knitwear&Womenswear designer, I Focus on creating natural, hand-made garments and sustainable fabrics whilst working towards building a Circular Fashion System， I also hope to achieve the sustainable continuation of traditional cultural innovation through my own efforts. At the same time, I realized that good designs/products need to gather a large enough voice to be spread. For this reason, I have been learning to run my own self-media to pave the way for my future entrepreneurship. The rapid dissemination of modern media information requires independent designers/artists to master the content skills of operating personal IP. Before meeting a good team or co-production partner, one person is a team.
In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
I think my future products will adopt a different business operating model. At present, I prefer to create my own independent IP image and establish a brand story through the social media. Through small but precise high-quality creative output, establish a market cooperation model with B-end channels，at the same time, I also hope to try to provide customers with solutions/professional consultation through my professional capabilities. The business model of aesthetics does not necessarily only rely on product deformation.
Contact Info:
- Website: https://www.notjustalabel.com/yi-ding
- Instagram: melody_yiii
- Other: RED BOOK: DingYi
Image Credits
Bunny’s Vision
Makeup Artist: Qia
IG: une_qiaaa
Fashion Designer/Accessory Designer: Ding Yi
IG: melody_yiii
Photographer: Arturo Rubio Ruiz
IG: arturor.ruiz
Model: Jade Bangoura
1G: jade_bngr
Assistant: Cheng
IG: chengwa_ng
Location: Studiomoonlightparis
1G: studiomoonlightparis
【Melancholic carousel】. Through the reconstruction of Hermès classical heritage elements to interpret ”travel“ from my childhood memories🎠
Design @melody_yiii（Ding Yi）
Photo @Boyan
Video&Photo edit：@melody_yiii（Ding Yi）
Model&Mua @nelsitek
Assistants @keyinwang_ @veinsriversarms
Special thanks @brandonzhenyilim
Yarn sponsors @coat.yarn @filpuccispa @monticolor
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“Produced as part of an EDUCATIONAL PARTNERSHIP between the IFM and La Maison Hermès in 2024 – not carried out commercially”
