Today we’d like to introduce you to Devin Alexander.
Hi Devin, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I was a bullied, obese teen turned New York Times Bestselling Author and Celebrity Chef best known for spending a decade on NBC’s Biggest Loser. My desire that no teenage girl (or anyone for that matter) ever feel as stuck as I did, has lead me to create my life to help others get fit through food without feeling like they are sacrificing. I’ve been blessed to appear on most major morning talk and news shows in addition to hosting my own series to share my passions and help others. I’ve had signature restaurants on Royal Caribbean Cruiseline, worked as ambassador for American Heart Association and American Diabetes Association and have been a brand spokesperson and consultant for many popular cookware and food brands. 9 cookbooks in, I’m about to release my first kid’s book, “The Land of Secret Superpowers: Vegetables” (January 2023; Have it All Press) which gets kids to WANT to eat veggies!
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Many moments have been smooth, but I am more of a “Creative” or “Artist” by nature so I have had to learn a lot in the business world.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I make your (food) favorites fit through my core Devin Alexander brand. And I help busy moms with life strategies, both in and out of the kitchen, to make their lives easier through my FitMomFitKids Brand. My personal “why” is to “Have It All” and Inspire. Whether I’m helping adults with Type2, helping a mom have fun in her kitchen while getting her kids eating better OR foster/adopting as a solo mom and then helping foster youth (my other life purpose), it all “makes sense”. I was lucky enough to be “gifted” my dream daughter through the Los Angeles County Foster Care System — and did it in record time, using my business prowess to set myself up for success (it’s a crazy system so you can be the smartest, most wonderful person and there are no guarantees, but I employed concrete strategies that definitely played into my success on that front).
I’m most proud of my relationship with my now 5-year-old. She’s happy and healthy and loves cooking with me, which is “icing on the cake”, (pun intended). And then I am proud of my Multi-Time NY Times Bestseller Status and some of the accolades I’ve received including “Inspirational Woman of the Year” through a major business organization.
I’ve been really lucky to know that my recipes have helped people too — I’ve helped individuals lose as many as 170 pounds!
Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
YES! Hire the RIGHT attorney for EVERY contract you sign….even if you “don’t have the $”. It’s not a place to cut corners! Especially today so many people want to be influencers or get ahead quick with their businesses so they sign contracts agreeing to promote or cross-promote products before they’ve even tried the products. The products can end up being terrible and the company owns the rights in perpetuity (AKA: FOREVER) and people don’t realize it. They’re so excited that those first brands want to promote them, they “miss the fine print”. Or for bigger business deals don’t know what they don’t know. I use so many different attorneys now after making really costly mistakes when I was starting out!
Contact Info:
- Website: www.devinalexander.com
- Instagram: www.instagram.com/devinalexander and www.instagram.com/fitmomfitkids_
- Facebook: www.facebook.com/devinalexander
- Twitter: www.twitter.com/chefdevin
- Youtube: www.youtube.com/chefdevinalexander
- Other: www.tiktok.com/devinalexander www.pinterest.com/devinalexander
