Today we’d like to introduce you to Brandon Puckett
Hi Brandon, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
My career took off in the thrilling world of Los Angeles events and design while also soaking up experiences from around the globe and absorbing diverse cultures, shaping my perspective along the way. As an entrepreneur, I’ve let my creativity soar, blending it with a solid grasp of business principles and a love for trying new things. This dynamic setting has allowed me to collaborate with some truly outstanding companies and organizations, playing a pivotal role in bringing various companies and brands to life.
From calling the shots as Global Creative Director to getting hands-on as the Director of Operations, I’ve worked across a wide range of sectors – from marketing and entertainment to after-market products, cannabis, medical, tech, and beyond. Along the way, I’ve left my mark on companies like Target, Wells Fargo, Eastern Mountain Sports, LA PRIDE, Epic Records, Stoli Vodka, and many more. And the journey? It’s far from over.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Recent challenges and potential obstacles in my industry are emerging with the rapid rise of AI in design and marketing. In the ’90s, creative agencies focused on a single main campaign that would appear on magazine covers, billboards, and TV commercials. The era of large-scale agencies with enormous overhead, extensive creative teams, and budgets larger than life is over.
What I learned in design school at Purdue University about computer science and using Adobe Creative Suite and other software is becoming obsolete. Tasks that once took a designer a month to complete can now be done by AI in seconds. This capability is exciting, powerful, valuable, scary, and concerning. It has already led to the reduction of designer positions, as AI consolidates work and skills.
I’m not here to criticize AI. The use of AI in design and marketing is revolutionary. Companies that fail to adapt will be left behind. However, ensuring your value and employability in a world where AI can perform much of your job is one of the biggest challenges, if not a crisis, facing the next generation of designers. My advice to new creatives and marketing professionals is to learn it all! Master AI tools to enhance your appeal, refine your design skills, excel in your craft, and stay current with art and design history and trends.
The rise of AI will also lead to an increase in poor design. While mass access to advanced AI design systems is beneficial, it also results in unprofessional, mass-generated, lazy, and thoughtless design and marketing. AI is already generating millions of ads, and the likelihood of consumers seeing a human-designed ad, poster, graphic, or promo diminishes each day.
Can you tell our readers more about what you do and what you think sets you apart from others?
I often speak about design, marketing, and branding because they have been my passion for many years. However, my work has expanded into operations and company structuring. I have had the opportunity to build creative departments from the ground up for multiple companies. My specialty is now creatively solving and developing solutions for businesses. I have successfully led small teams and created departments with over 50 global professionals working towards a single company goal.
My strength lies in steering teams, brands, and companies in a direction that aligns with their overall company strategy. While my core skill is design, my operational expertise is in business and management. Nothing excites me more than developing a creative solution for a problem, and it’s this drive that keeps me motivated and inspired.
Can you talk to us a bit about the role of luck?
Luck is overrated. You create your own destiny! Work hard, hone your skills, learn from your failures, conduct business with honesty and integrity, and follow your passions. And maybe, just maybe, a little bit of luck will come your way.
Contact Info:
- Website: https://bpuckett.com
- Instagram: https://www.instagram.com/bpuckcreative/
- Facebook: https://www.facebook.com/bpuckcreative/
- Other: https://www.behance.net/bpuckett
