Today we’d like to introduce you to Alfonso Lugo
Hi Alfonso, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
My journey has been one of constant evolution, fueled by creativity, resilience, and a deep desire to inspire others. I started my career in the advertising world, producing original music for TV commercials, radio, and movies. My voice became synonymous with renowned brands like AT&T, KFC, Visit California, Nescafé, U.S. Bank, and Mercedes Benz, among others. This work allowed me to explore my love for storytelling through voice-over. Over time, I gained recognition for my craft, winning international awards, including SOVAS, Hermes Creative Awards, and a Bronze Lion at Cannes.
I also found a calling in coaching, blending my expertise in business, voice-over, and ontological coaching to help others unlock their potential.
Along the way, I discovered my passion for writing. One of my proudest moments came when my short film No hemos entendido nada won the Best Script Award at the Lonely Wolf Film Festival in Berlin. This recognition reaffirmed my belief in the power of storytelling and the importance of sharing authentic voices and narratives.
Today, I run Apex Coaching, a program designed to empower freelancers, voice-over artists, and entrepreneurs to achieve six-figure incomes and financial freedom. My signature method combines strategy, mindset, and actionable steps to create measurable results. I’ve also been honored to share my insights at conferences like Voice Over Atlanta, where I present workshops on business coaching and demo production.
At my core, I’m a storyteller, a builder, and a mentor, striving to create spaces where creativity and ambition thrive. Whether it’s through my coaching, voice-over work, or writing, my goal is to leave an impact that resonates far beyond my voice.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
One of the most significant challenges I’ve faced has been navigating the music industry as both a singer and music producer. The landscape of the industry has drastically changed with the rise of streaming services, creating both opportunities and obstacles. While these platforms have made music more accessible than ever, they’ve also introduced challenges in terms of revenue, visibility, and maintaining artistic integrity in an increasingly saturated market.
Despite achieving recognition and success, it’s been a constant effort to adapt, innovate, and find ways to stand out. Competing with a global audience of artists and producers requires not only creativity but also a deep understanding of evolving trends, consumer behavior, and digital marketing strategies. The shift has forced me to wear multiple hats—creator, marketer, and entrepreneur—to remain relevant and sustainable.
However, these challenges have also shaped me. They’ve taught me resilience, adaptability, and the importance of staying true to my vision, even in the face of industry pressures. I’ve learned to embrace the challenges as opportunities to grow, collaborate with others, and explore new ways of connecting with audiences, whether through my music, voice-over work, or coaching programs.
Appreciate you sharing that. What else should we know about what you do?
I specialize in bringing stories to life, whether through my voice-over work, music production, or coaching programs. As a bilingual voice-over artist, I’ve had the privilege of working with some of the world’s most recognized brands. My ability to authentically connect with diverse audiences in both English and Spanish has made me a trusted voice in the industry.
In addition to voice-over, I’ve built a successful career as a music producer and singer. I’ve produced original music for commercials and movies, earning international recognition. I take pride in creating work that not only captures attention but also resonates emotionally with audiences.
Beyond my creative endeavors, I specialize in blending strategy, mindset, and execution to deliver measurable results for my clients. My coaching approach is deeply rooted in ontological principles, helping people overcome limiting beliefs and unlock their full potential.
What sets me apart is my holistic approach to creativity and business. I’m not just a voice or a coach, I’m a builder and a mentor who integrates expertise across multiple fields to deliver great results.
Alright, so to wrap up, is there anything else you’d like to share with us?
Outside of my professional work, I’m deeply passionate about dogs and the special bond they share with their owners. I often participate in community initiatives to raise awareness about the importance of understanding canine behavior and fostering better communication through education.
As a proud owner of three Siberian Huskies, I’ve learned firsthand how rewarding and challenging it can be to nurture that relationship. This passion is a big part of who I am, and it’s a joy to help others strengthen their connection with their dogs.
Contact Info:
- Website: https://www.alfonsolugo.com
- Instagram: https://www.instagram.com/alfonsolugo/
- Facebook: https://www.facebook.com/alfonsolugoorozco
- Youtube: https://www.youtube.com/@alfonsolugo369
