Today we’d like to introduce you to Peter Pham.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Starting a new business is both rewarding and challenging. Our goal was to establish a business with a completely integrated process from start to finish.
This integration meant building a seamless supply chain, encompassing everything from sourcing materials to manufacturing products and ensuring each step synchronized with the next. The challenge lay in establishing these individual components and ensuring they worked together efficiently and effectively.
We also focused on creating a robust IT infrastructure, which is crucial in today’s digital age. This infrastructure had to be robust, reliable, and capable of evolving with our growing business needs. Implementing this system had its challenges, from technical hurdles to ensuring user-friendliness for all users.
In addition, marketing is a crucial element that determines the visibility and viability of a business. We had to implement a strategic marketing plan that included digital marketing, social media presence, and traditional advertising methods. Understanding the target audience and effectively communicating the value proposition of our products and services was essential to attract and retain customers.
Overcoming the many challenges in the past few years has strengthened our business and enriched our team with invaluable skills and experiences. It’s a joy and a blessing to receive calls from customers who tell us how our Zocular products have transformed their lives by relieving them of the unbearable daily burden of dry eye.
Thanks – so what else should our readers know about Zocular?
Developed by an ophthalmologist, Zocular is an advanced line of products in eye care and skin care that use natural complex sugars (polysaccharides) derived from fresh okra to deliver unrivaled clinical results.
Our products incorporate the patented Zokrex system with activated okra complex to target the root cause of dry eye, lash loss, acne, and wrinkles. Dry eye specialists worldwide use our ZocuKit pack to perform the ZEST procedure, an office-based procedure that can deliver dramatic and immediate clinical improvement for almost anyone with eyelid or ocular surface conditions associated with redness, swelling, or pain.
Have you learned any interesting or important lessons due to the Covid-19 Crisis?
The COVID-19 pandemic has been a crucial learning experience for our business, which operates in both B2B and B2C sectors. One key lesson was the importance of a flexible, resilient supply chain coupled with effective inventory management. This adaptability in supply chain operations became essential in navigating the unpredictable market changes brought on by the pandemic. Additionally, the crisis significantly reshaped our approach to online communication, outreach, and marketing strategies, particularly in our interactions with doctors and customers. The difficulties resulting from the Covid-19 pandemic have equipped us to better tackle future challenges.
Contact Info:
- Website: www.zocular.com
- Instagram: https://www.instagram.com/zocular/
- Facebook: https://www.facebook.com/zocular/
