Community Highlights: Meet Payton Brianne of Briizy Talent Agency

Today we’d like to introduce you to Payton Brianne.

Hi Payton, so excited to have you with us today. What can you tell us about your story?
I actually started out as a professional dancer, actress, and model. Performing was always at the center of my life. But when the pandemic hit, everything came to a halt, and like many artists, I had to pivot. I decided to go back to school, which eventually led me to law school — something I never would’ve imagined for myself before.

The turning point for the agency came shortly after working on the Super Bowl with Usher. That experience made me realize there was a real gap in the industry, so many incredibly talented people I knew had no idea how to advocate for themselves, legally or professionally. I’ve always loved to argue (in the best way!) and I’ve got a natural instinct for negotiation, so it all kind of clicked. I realized I could use both my industry experience and legal background to genuinely protect and uplift talent.

That’s how Briizy Talent Agency was born. It’s a blend of everything I love — performance, strategy, and advocacy. We’re here to help artists not just dream big, but move smart.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Definitely not a smooth road, like not at all. I actually thought the hardest part would be building my roster, but that turned out to be the easier piece. The real challenges came after. This industry doesn’t always welcome newcomers with open arms, and I quickly learned that “network is net worth”. As an agent, I felt this huge responsibility to cultivate real relationships with casting directors, choreographers, creative directors, and any other people who could open doors for my clients. But those relationships don’t happen overnight. It took persistence, trust-building, and a lot of showing up.

And just when we started getting our foot in the door, another challenge hit: marketability. Suddenly, I had the attention of casting directors, but they didn’t always like what they saw. So I had to pivot again, figuring out how to shape and position each client to be more competitive, more visible, and ultimately more bookable. That meant everything from branding to headshots to helping them train in new areas. It’s been a constant evolution.

Alright, so let’s switch gears a bit and talk business. What should we know?
At Briizy Talent Agency, we specialize in dance and choreography, but we also proudly represent actors and models. What really sets us apart is the boutique nature of our agency, every client gets individualized attention. I’m deeply involved in every step of their journey, and I take the time to really understand their goals so I can tailor opportunities to fit them.

One of the things I’m known for is what I call “targeted castings.” It’s exactly what it sounds like, I’ll dedicate an entire day to strategically submitting specific clients for projects that align with their personal goals. If a client wants to go on tour, I focus on building relationships with the creative directors prepping for upcoming tours. If someone wants to work major festivals like Coachella or Hard Summer, we’re intentionally working in that direction. And so on and so forth.

What I’m most proud of, brand-wise, is our transparency, which can be rare in such an NDA-driven industry. If I can give a client insight into why they were passed on, what casting is looking for, or where we should focus next, I will. I want my clients to feel informed, empowered, and always in the loop. At the end of the day, Briizy is about advocacy and alignment, making sure talent is seen, heard, and protected.

Where do you see things going in the next 5-10 years?
Honestly, predicting this industry is tough— it changes so fast. But I do think we’ll continue to see a big shift toward artists being more empowered and business-savvy. Dancers, actors, and models are starting to understand that they are the brand, and with social media, they have more control than ever over their visibility and marketability.

I also think agencies will need to evolve. It’s not just about submitting talent via casting platforms, it’s about building strategy, offering career guidance, and helping artists navigate branding, digital presence, and long-term sustainability. The traditional “agent behind the scenes” model is fading, and more collaborative, transparent relationships between talent and reps are becoming the norm.

I’m also keeping a close eye on the rise of AI and virtual production. It’s already starting to impact the way content is created, from deepfake casting to virtual sets and performance capture. I think it’s going to create new lanes of opportunity, but also new challenges when it comes to artist protection, representation, and negotiating fair use of a performer’s likeness. Staying educated and adaptable in those areas will be key.

And from a dance perspective specifically, I think we’ll see even more crossover— dancers moving into choreography, creative direction, even on-screen roles in film and television. It’s not just about one lane anymore. The industry is becoming more fluid, and the talent that thrives will be the ones willing to adapt, diversify, and treat their careers like businesses. Special skills and versatility are everything right now!

Contact Info:

• Website: https://briizytalentagency.com
• Instagram: https://www.instagram.com/briizytalentagency/
• Other: https://www.tiktok.com/@bta_la