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Community Highlights: Meet Mark Berookim of High Rise Financial

Today we’d like to introduce you to Mark Berookim.

Mark Berookim

Hi Mark, please kick things off for us with an introduction to yourself and your story. 
Before starting High Rise Financial, my previous venture centered around a government-funded K -12 tutoring company under the No Child Left Behind Education Act. I did that for 15 years until government funding under the Obama administration was ended. It was during this transition that I was introduced to an industry in Los Angeles dedicated to assisting individuals in their battles with insurance companies, thanks to the guidance of numerous friends/family members who are personal injury attorneys. Intrigued by its potential and eager for a new entrepreneurial challenge and helping people who are injured from an accident, I, along with my twin broker and business partner Michael Berookim, we eagerly delved into this new realm. 

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
Learning what works and what doesn’t work was a gradual process, requiring us to navigate the intricacies and nuances of this particular industry of pre-settlement funding. It took years of dedication and hands-on experience to truly grasp the ins and outs. I’ve always believed that attention to detail is paramount in any business endeavor. After approximately five years of hard work and perseverance, we finally felt confident in our abilities and understanding of the business landscape. As a result of our commitment to learning and growth, we’ve experienced smooth sailing in recent years, with our efforts yielding positive outcomes and solidifying our success. 

Appreciate you sharing that. What should we know about High Rise Financial?
High Rise Financial is a fast-growing financial and medical liens company. We have two service offerings: 

• Plaintiff Cash Funding: We provide money upfront to clients who are hurt due to an accident instead of having to wait for their legal case to settle. We take pride in helping our community by keeping our injured clients financially afloat during difficult times due to an accident that was not their fault.

• Doctors and Surgery Centers on Lien: We have a network of doctors, surgery centers, and hospitals that treat personal injury victims on lien. We provide funding for surgery centers and hospital fees. We also assist with doctor scheduling and coordinating client medical care.

We are quickly becoming a leader in the space known for our high ethical standards, clearly defined terms, and fair repayment for personal injury victims. High Rise Financial provides law firms with a trusted source to refer their clients and buy them time to get the award amounts their clients deserve. 

In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
It’s a complex landscape to navigate, with certain states already enacting legislation impacting our industry. The trend suggests that more states could follow suit in the coming years. Additionally, the potential mainstream adoption of electric cars may lead to fewer accidents, thus altering the dynamics of our field. Concerns about mass tort reform linger, posing potential challenges. Lastly, recent developments, such as those concerning personal injury under Florida Governor Ron DeSantis’ administration, serve as a reminder that regulatory changes can occur unexpectedly and may reverberate across other states. 

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