Today we’d like to introduce you to Liane Agbi.
Hi Liane, thanks for joining us today. We’d love for you to start by introducing yourself.
I started BAUCE Magazine while working the graveyard shift at a TV station in New York City as a web producer. I was super inspired by so the many movers and shakers that I was meeting while I was out and about and wanted to create a space where ambitious women of color who weren’t born with a silver spoon could gain insights and tips from other successful women on how to achieve financial freedom and make it to the top. So during my late night shifts, I wrote the first blog posts for the website. Back then I probably had a handful of readers but over time the website began to grow. It was truly through social media (Facebook at the time) that we were able to gain a larger audience as the content started to get re-shared and I had more people come on as contributors to the website. Since our inception, we have garnered over 1 million impressions on our content across a variety of digital channels, gotten funding from angel investors, launched a signature event for ambitious women and had several high-level brand partnerships.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It has not always been easy. Anyone in the media game will tell you that it’s not easy as the digital era made it easier for anyone to launch a website thus making the market much more saturated. In the beginning of starting the website, BAUCE Magazine was making pennies which made it super hard to scale the brand. I held onto my day job so I could continue funding the magazine but about four years ago we began to become more profitable as we dove deeper into brand partnerships. Another struggle for growing BAUCE was attracting and retaining writers. In the early days, I tried to run the site with internships and volunteers but from an operational perspective that didn’t work for long because we would have a constant turnover of writers which ultimately made it hard to keep publishing quality content on a consistent basis. Paying our writers and improving our payment structure over time definitely improved the quality of our content over time.
Alright, so let’s switch gears a bit and talk business. What should we know?
BAUCE is a lifestyle site for self-made women. We create and curate content that helps ambitious women from multicultural backgrounds build their empires, achieve financial freedom, and look good while doing it. We’re not just a publication. Being a BAUCE is a lifestyle.
At BAUCE we are all about creating a safe space and intimate gatherings for women to connect and uplift each other. This year we just re-launched our signature BAUCE HAUS event which is a one-day summit for movers and shakers to connect, make professional friends, and be uplifted by the words of other successful and stylish women who are out there doing it.
We are currently seeking to continue diversifying our content so that we can provide the best advice and information to help women of color succeed. We will soon be launching an online video platform where women can get access to BAUCE advice without breaking the bank.
Where we are in life is often partly because of others. Who/what else deserves credit for how your story turned out?
I would definitely have to thank all the contributors who have ever written a piece for BAUCE. Your energy, time, and commitment do not go unnoticed. I am extremely grateful that you believed in the BAUCE brand as we would not be here without our writers!
Contact Info:
- Website: https://baucemag.com
- Instagram: https://www.instagram.com/baucemag/
- Facebook: https://www.facebook.com/baucemag/
- Twitter: https://www.twitter.com/baucemag/
Image Credits
Personal Photo: Ashley Jean (https://www.snapsbyash.com/) Other photos: BAUCE MAG
