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Community Highlights: Meet Gemma Park of Veniroe Beverly Hills

Today we’d like to introduce you to Gemma Park

Hi Gemma, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I accidentally discovered my grandmother’s jewelry box filled with sparkling diamonds, colored stones, and pearls, which captivated me with the allure of gemstones. This led me to imagine and sketch jewelry designs in my mind. To dive deeper into my passion, I graduated from the Gemological Institute of America (GIA). I operated a private shop in Cheongdam-dong, Seoul, for 13 years before deciding to create my own brand and moving to the United States. After spending time in Laguna Beach, I opened my design boutique on Rodeo Drive in Beverly Hills and am currently launching another brand.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
When I first opened my shop in Seoul, everything went smoothly, and my designs quickly gained popularity among VIP customers through word of mouth. However, as my ambitions and dreams as a designer grew, I decided to create my own brand and moved to the United States. I initially opened a store in the artistic city of Laguna Beach, but struggled with the preferences that did not align with my design vision. Despite these challenges, I couldn’t give up on my dream. Four years ago, I took another leap of faith and relocated my store near Rodeo Drive in Beverly Hills, where my collections have since found a stable footing.

As you know, we’re big fans of Veniroe Beverly Hills. For our readers who might not be as familiar what can you tell them about the brand?
At Veniroe, we focus on designing with various colors of colored gemstones. Our goal is to create the most beautiful combinations using the wide range of colors available in the stones. One of our standout designs is the Blossom Ring, which can be worn as a single piece or combined as two pieces, offering versatility and enduring appeal. Although many companies design with colored stones, Veniroe prides itself on expressing beauty through unique combinations and the meticulous craftsmanship of each piece. Our attention to detail and commitment to quality are our greatest pride. We want our customers to know that Veniroe offers exquisite, carefully crafted jewelry that highlights the beauty of colored stones in innovative ways.

What’s next?
In the future, I want Veniroe to become the top brand designing with colored stones. I left my home country with bold choices and unwavering determination for my dreams, and I aspire for my will and courage to shine as the brand grows.

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