Today we’d like to introduce you to EME Aqua.
Hi EME, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
My story began at home, when my family faced food allergies and gluten intolerance. Determined to create desserts that were both safe and indulgent, I started reimagining classic recipes using clean, natural ingredients. What began as baking for my loved ones quickly became a passion — a way to blend wellness, joy, and connection through food.
As I continued to refine each recipe, Eme’s Baked Goods was born — a luxury wellness brand that proves you don’t have to compromise taste for health. From small kitchen experiments to Hollywood gifting suites and global wellness events, the journey has been both humbling and extraordinary.
Years later, my work in the emergency room deepened my understanding of true wellness — showing me that caring for others, whether through food or healing, is all part of the same purpose.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Definitely not — but every challenge has shaped the brand into what it is today. Scaling and growing while staying true to my values has been one of the biggest lessons. I had to learn how to take a homemade, wellness-driven concept and turn it into a retail-ready product line that could meet national standards while keeping the integrity of clean, farm-to-table ingredients.
Sourcing ethically, maintaining quality, and ensuring everything aligned with my zero-waste philosophy — especially during large events and Hollywood gifting suites — required creativity and persistence. But as a wellness brand, those details matter. Every decision, from packaging to sourcing, reflects my belief that luxury and sustainability should go hand in hand.
Alright, so let’s switch gears a bit and talk business. What should we know?
Eme’s Baked Goods is where luxury meets wellness. We specialize in gluten-free, clean-ingredient baking mixes and handcrafted desserts that allow people to indulge without compromise. Every product is made with purpose — using ethically sourced chocolate, organic coconut sugar, and farm-to-table ingredients — and created to bring joy, beauty, and wellness into everyday moments.
What sets us apart is our commitment to both indulgence and integrity. We believe wellness should feel decadent, not restrictive. From our blush-pink, eco-friendly packaging to our thoughtfully curated gift boxes, every detail tells a story of care, craftsmanship, and intention.
We’ve had the honor of showcasing our products at Hollywood’s most exclusive events — from the DPA Pre-Emmys to the upcoming Golden Globes and Grammys gifting suites — as the only luxury gluten-free brand selected to represent clean, mindful indulgence in that space.
What I’m most proud of is that Eme’s Baked Goods has become more than a product line — it’s a movement that celebrates wellness, empowerment, and self-care through the simple joy of something sweet. My goal is to continue inspiring others to live beautifully, eat consciously, and know that luxury and wellness can truly coexist.
Is there a quality that you most attribute to your success?
Resilience — without question. Building a brand from scratch while staying true to my values has required grace under pressure, a deep belief in my mission, and the ability to keep going when things get hard. I’ve learned to see every challenge as an opportunity to grow stronger and more intentional.
I also believe empathy has played a huge role — whether it’s caring for my family, my customers, or my team, I lead from the heart. My background in wellness has taught me that success isn’t just about growth; it’s about alignment — creating something that nourishes others while staying rooted in purpose and authenticity.
Pricing:
- • Luxury Gluten-Free Cookie Mix: $14 MSRP (includes ethically sourced Guittard chocolate chips and clean, non-GMO ingredients)
- • Double Chocolate Brownie Mix: $14 MSRP (crafted with rich cocoa and coconut sugar for a decadent wellness treat)
- • Gift Boxes: Starting at $48, featuring an assortment of individually wrapped cookies or a mix-and-match combination of cookies and brownies
- • Specialty Dessert Boxes (for events & corporate gifting): Custom pricing available upon
- • Nationwide Shipping: Included for most online orders within the continental U.S.
Contact Info:
- Website: http://emesbakedgoods.biz/
- Instagram: https://www.instagram.com/emesbakegoods?igsh=NTc4MTIwNjQ2YQ%3D%3D&utm_source=qr
- LinkedIn: https://www.linkedin.com/in/eme-aqua-8641a137a?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
Image Credits
Jessica Franz
PDX labs
Natalie Zemu
