Today we’d like to introduce you to Youyou Shen.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
My interest in art, particularly in the process of creation, has been a constant companion throughout my life. As a child, art was my portal to a different reality, an escape from the mundane. The rhythmic sound of a pencil tracing across paper, the unparalleled joy of completing a creation of my own, and the unique aesthetics art introduced to me, were all enchanting. It was through the act of drawing that I uncovered a vibrant world rich with beauty and significance.
However, as time progressed, my interest evolved. It was no longer just about creating; I found myself drawn to the idea of communicating meaning through my work. This shift in perspective coincided with my discovery of graphic design. I remember the moment I laid my eyes on an anti-war poster by Shigeo Fukuda. I was astounded at how profoundly a simple graphic could communicate a deep, profound message.
Simultaneously, I began to realize how pervasive graphic design was in everyday life. Roaming the streets, I found myself drawn to the fresh advertisements displayed at bus stops. As darkness fell, neon signs would illuminate, their intriguing fonts standing out in the night. It felt as though the designs were seamlessly integrated into the cityscape, subtly displaying their allure. Intrigued by the complexity of graphic design, I decided to pursue a major in Visual Communication Design.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
For me, one of the greatest challenges I’ve encountered is striking a balance between infusing my personal essence into a project and ensuring that it resonates with others. As designers, we inevitably bring our own perspectives to the table, but it’s crucial to engage with various others throughout the design process. For a considerable period, I had trouble with maintaining my style while simultaneously crafting narratives that captivate the audience. I always believe that there is an artistic side to design, yet at times this conviction has seemingly positioned me at odds with popular opinion.
The solution I found for this dilemma lies in inviting the audience to be a part of the design. Embracing the concept of participatory design opened my eyes to the possibility of relinquishing some control over the project. This approach enabled me to create designs that were not just a reflection of my persona, but also welcoming and refreshing, breathing life into the work through the inclusion of diverse perspectives.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
As a graphic designer, my expertise lies in 3D design, brand identity, and transmedia design. I am consistently exploring ways to integrate technology into my creations. Utilizing methods such as motion graphics and generative design allows me to infuse each project with a unique perspective and innovative storytelling techniques.
My interest extends beyond design alone, I am deeply intrigued by the potential of multi-media narratives and their transformative power. I am committed to continual experimentation with form and aesthetics. My goal is to create designs that not only mirror the others but also challenge conventional storytelling norms.
We find ourselves in a dynamic era marked by rapid technological advancements, and it’s fascinating to consider how these shifts might influence our approach to design. The intersection of technology and design promises a world of possibilities that I’m excited to explore.
Contact Info:
- Website: youyoushen.com
- Instagram: https://www.instagram.com/you2yous/
