Today we’d like to introduce you to Lauren Holmes
Hi Lauren, please kick things off for us with an introduction to yourself and your story.
I started Corl West, an experience design studio, during the pandemic when the business need for user-friendly digital products was being steadily realized around the world. And found a niche need for UX designers with development knowledge – when you design with coding restrictions in mind, you get a final product that matches the design and functions even better.
Since the pandemic, the demand for UX design has grown – due to increased awareness, tech spending, and design standards among businesses – and we continue to help small and large companies, with their design and strategy needs for web, app, and software products. Designing quality experiences, accurate dev specs, and scalable architectures.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
The goal at Corl West is to “transform the digital world into accessible and user-friendly experiences for all.”
But that doesn’t happen overnight.
It took about 2 years before the studio started to gain a reputation and get consistent work – allowing us to grow and provide exceptional experiences to even more corners of the web.
There’s still a long way to go, but I’ve found consistent hard work + time = success. If you are at the beginning stages of your creative business, keep going! Your hard work will always shine through.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
Corl West provides high-end experience design services for web, apps, and software. Working with clients in entertainment, healthcare, e-commerce, tech, and more!
Our unique intersection of design and development expertise allows us to build scalable back-end architectures and front-end interfaces that work within your platform, delight users, and automates business operations.
What sort of changes are you expecting over the next 5-10 years?
With the rise of AI, I think everyone’s concerned that your creative job may be at risk.
But to me, this will never happen.
There are too many human aspects to UX design that I could only see it being used as a tool to improve productivity – helping with basic copywriting, layouts, idea gathering, etc.
Creating scalable architectures and design systems built for the uniqueness of a business (their operations, users, and platform) takes a lot of expertise. There are just too many important details throughout the UX process to risk using AI for the entirety of a project.
Even if AI did make its big break into design, our digital landscape would turn into a series of similarly varying interfaces and individuality online would be the next new trend. Increasing the need for expert UX designers anyways!
Contact Info:
- Website: https://www.corlwest.com/
- Instagram: https://www.instagram.com/corlwest/
