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Check Out Jiaqi Zhou’s Story

Today we’d like to introduce you to Jiaqi Zhou

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Hi,everyone,I’m Jiaqi Zhou, a girl who loves life as well as loves herself. Today, I’d like to share my journey in the media industry. In fact, I have a deep connection with it. I was born in Zhongshan, Guangdong, a city full of humanistic heritage and openness, which provided me with many opportunities to engage with media, culture, and fashion.

I started learning dance, calligraphy, traditional Chinese painting, and piano from the age of three. I often performed on stage, participated in charity performances at Hope Primary School, and engaged in cultural and artistic exchanges in Japan, Hong Kong, and Macau. Such upbringing and experiences were my initial enlightenment to the media industry and the beginning of my passion for it.

When I was 18 years old, I made a decision to study media in the UK, where I began to understand media development, communication patterns, and audience behavior in a cross-cultural context. This broadened my global perspective and enhanced my tolerance for diverse cultures. After graduation, I returned to my hometown and worked in the media industry for three years. If studying has allowed me to accumulate theoretical knowledge, then this job has provided me with practical experience in the media field.

During this time, I participated in the live streaming ceremony of Tmall Beauty Awards and served as the main organizer for Procter & Gamble’s annual offline events. These experiences taught me a lot, changed many of my superficial understandings of the media industry, and gave me a sense of accomplishment. They constantly drove me to seek new breakthroughs.

In November 2023, I embarked on a new journey again, coming to the United States to start a new life. Facing the unknown, I felt fear and struggling at times, but more often than not, I faced challenges head-on. I started using social media platforms to record my life. Opportunities are always reserved for those who are well-prepared and hard-working. By chance, I entered the thriving e-commerce industry, responsible for social media operations and content marketing. In the e-commerce era, media is more flexible and more globalized, which emphasizes communication speed. I began a new round of efforts, selecting and testing products daily, devising marketing strategies, and operating a TikTok sample center. The fulfilling life energized me, and I quickly entered a new field, absorbing new knowledge.

At the same time, I continue to operate my own media platform, integrating it better into my life. I plan each day meticulously, explore different landscapes, and visit fun places. Sometimes after work, I visit local cultural shops to discover their unique offerings. I remember that initially, very few people paid attention to what I posted, and I felt disheartened. However, I never gave up because those who create content with dedication are never let down.

Later on, more and more people liked my content, appreciated my smile, and interacted with me on the platform. I enjoy seeing myself full of vitality and confidence in front of the camera, reminiscing about the various novel experiences I’ve had, and cherishing the footprints I’ve left in different places.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
To be honest, overall, my journey has been quite smooth. I consider myself ordinary but sufficiently fortunate. I am energetic, living a rich, vibrant, and sparkling life. From studying to working, from China to the UK, and the US, I have never strayed from my beloved media industry. I have ventured into traditional media, new media, and social media. I have encountered various challenges with each new transitions and experienced frustration, anxiety, and tears, but I quickly adjust my mindset, control my emotions, and make plans to proactively shape my future. I know it’s my ambition, dreams, and love for life that have always favored me. I always believe: enough efforts, enough fortunate.

Can you tell our readers more about what you do and what you think sets you apart from others?
I currently work at an e-commerce company as a marketeer and social media operator. I interact with influencers from around the world. I observe their diverse content creations, which is one of the most enjoyable aspects of my job. Each influencer brings unique perspectives and ideas. Some offer novel and unconventional viewpoints, which inspires me greatly. In fact, engaging with influencers isn’t simple. It involves the clash of ideas and exchange of resources. Passions, unique insights, and strong empathy are highly required to foster a great communication.

Recently, I’m proud to have received invitations from numerous brands, banquets, and performances. My efforts are validated and recognized. New possibilities have been opened since I chose the media industry.

How do you define success?
First and foremost, it cannot be denied that everyone desires success and strives for it. However, success is a highly subjective concept. Each person defines success differently since they pursue different goals. Personally, I believe success stems from inner energy and fulfillment. When I achieve my goals, whether they’re big or small , I feel satisfied and joyful. This is one form of success. When I experience growth, gain insights, and reap rewards in, which is a kind of success as well. Therefore, in my part, self-recognition is the key form of success.

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Image Credits
All images credit by Jiaqi Zhou

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