Today we’d like to introduce you to Hayden Sylte.
Hi Hayden, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
My name is Hayden, and Founder of ON AND OFF THE COURSE.
I’m proud to have worked with some of the top clubs and resorts around the world, showcasing On and Off each property while meeting many people. Continually, I’m reminded that golf truly is one bond we all share. ON AND OFF THE COURSE is my way of chronicling traveling experiences that represent a relaxed style the game provides us. My new signature fragrance brings that feeling to you.
You might be asking, “Why fragrance?” To me, a relaxed style, fragrance, and fashion have always been connected. Fragrance is an extension of style. It allows us to narrate a mood, uplift a vibe, and can help us express who we are or who we want to be. Fragrance helps us communicate. It tells stories. And I’m excited to be a storyteller through Dublin Rum.
Thank you for joining me on this exciting journey.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Facing unique challenges as the founder of “On and Off the Course,” a golf fragrance line, was integral to the journey, particularly in sourcing supplies and collaborating with labs.
1. Sourcing Supplies:
• Bottle Shape: Securing a unique bottle shape that embodies the golf theme was challenging, balancing aesthetic appeal with budget constraints.
• Lid: Finding a thematic and durable lid required extensive research and communication with suppliers.
• Label Design: Crafting a label that effectively communicates the brand and adheres to regulations while ensuring durability was a complex process.
2. Continuous Product Introduction:
• Marketing: Continuously finding innovative ways to market the product to the golfing world is crucial.
• Networking: Building relationships with golf clubs, pro shops, and influencers is ongoing and helps in reaching the target audience.
• Product Development: Expanding the product line keeps the brand fresh and appealing.
3. Collaboration with Labs:
• Finding the Right Partner: Locating a lab that shared the brand’s vision and was willing to work on a niche product line was challenging.
• Quality Control: Ensuring consistency and high quality across all product batches is a top priority.
Despite these challenges, introducing the product to the golfing world remains a fulfilling aspect of the journey.
Appreciate you sharing that. What else should we know about what you do?
As the founder of “On and Off the Course,” I’ve channeled my artistic spirit into crafting a product line that speaks to golf enthusiasts both on and off the course. My brand stands as a testament to my dedication and passion for golf, extending beyond products to represent a lifestyle. Alongside my creative endeavors, I model golf clothing, bringing a genuine love for the sport to the brands I work with, all while in action on the course. Juggling these roles, I remain intricately connected to the golf world, continually contributing and innovating.
How do you think about luck?
Reflecting on my company’s journey, I realize how significantly luck has played a role, both in golf and business. Being born into a golfing family provided a solid foundation and passion for the game, which is integral to my business.
Additionally, my modeling career unexpectedly took me to Ireland and Scotland, leading to the creation of my first product, “Dublin Rum.” This experience was not just serendipitous but also foundational for my entrepreneurial journey.
As I look forward to launching a second scent, I’m reminded of luck’s influence once again, with another unique story behind its inspiration. Luck has indeed been a constant companion, guiding and enriching my journey in ways I could never have anticipated.
Pricing:
- $112 – Dublin Rum Parfum
- $35 – Dublin Rum Travel Size
- $65 – Dublin Rum Candle
Contact Info:
- Website: https://onandoffthecourse.com/home
- Instagram: https://www.instagram.com/onandoffthecourse/?hl=en
- Other: https://www.tiktok.com/@onandoffthecourse
