Today we’d like to introduce you to Elizabeth Jacobi
Hi Elizabeth, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
My career in the email marketing world happened accidentally. My first job out of college was working in the PR department for an entertainment company. I volunteered to work with the online movie critics, which wasn’t popular because print was still sexier. However, working with online movie critics and the growing digital marketing space intrigued me. From there, I spent the next 16 years working for agencies in the digital space specializing in email marketing. I started MochaBear Marketing due to my love of small businesses. I had fantasized about starting my consultancy to work with small businesses. I wanted to work with companies that most agencies passed on because they couldn’t afford the significant agency rates. I aim to take the same large brand strategies we know work and help small businesses utilize them.
My consultancy offers a comprehensive suite of services focused on every aspect of the customer journey through email marketing and SMS. It is important to me that businesses of any size can obtain the best marketing strategy.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
I would love to find someone who started their business and says it has been a smooth road. I have learned more since I started my consultancy than at any other point in my career. I have always felt confident in my ability regarding the actual marketing work. However, learning how to start and grow my consultancy was a big learning curve. It took time and effort, and at seven years in, I’m excited about how much my consultancy has grown and continues to grow. I also continue to feel challenged and often feel like I learn something new each week.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
While I manage all aspects of email marketing, my true passion is the customer journey. I love mapping out strategies tailored to a brand’s unique objectives and building a framework where email and SMS play pivotal roles in their success. Watching my clients’ businesses grow and being a trusted partner in that journey is very rewarding. Although my expertise lies in Email Marketing and SMS, clients frequently want my advice on other marketing areas because they know I am invested in their success.
Can you talk to us a bit about the role of luck?
I’m not sure I think of luck playing a huge role in my life or business. I’m sure there is some, but I believe it is about being in the right place at the right time and seeking opportunities.
Pricing:
- Getting started with email and SMS is often challenging for businesses. I offer a one-time strategy session that starts at $325 as I want email & SMS to be afordable and done right.
Contact Info:
- Website: https://mochabearmarketing.com
- Instagram: https://www.instagram.com/mochabearmarketing/
- Facebook: https://www.facebook.com/MochaBearMarketing
- Other: https://www.mochabearmarketing.com/strategy
