Today, we’d like to introduce you to Dice Harper.
Dice, we appreciate you taking the time to share your story with us today. Where does your story begin?
Growing up I loved listening to the radio, playing guitar and singing in the local church band, and rapping at youth camps. I still never planned to enter the music industry though. What changed was after my Spotify party playlist “Project X” grew from word of mouth on my college campus, and ended up going viral. My name is Chase Dice Harper, and back in 2015/16, playlisting was just starting to change how artists marketed their music. By 2017, I became a key player in the streaming playlist rise in the eyes of major labels and artists. Seizing the opportunity, I founded my own music business brand, Xperience Music, and made sure the playlist was easily searchable by naming it “viral party playlist”. I continued focusing on my brand identity, education and certification, the growing streaming space, and my industry relationships to establish myself as a valuable asset to any release team. Through unwavering dedication to the music community and seeking industry mentorship from executives, I’ve had the privilege to collaborate on streaming campaigns for established artists and their teams such as Wiz Khalifa, 6lack, Tech N9ne, Chief Keef, K Camp, CyHi, N.O.R.E., Coi Leray, Big K.R.I.T., Dizzy Wright, H.E.R., Ace Hood, Rich Homie Quan, Noah Cyrus, Niiko x Swae, Ghostface Killah, and many more. Quickly becoming one of the primary points of contact for all things playlisting and streaming, I worked as a third-party consultant for the major labels and distributors. At the start of my career, the marketing I focused primarily on was track marketing and playlist pitching/acquisition, which led me to provide those clients with creative promotions in addition to steaming support. Over the next few years, I continued to exchange social media posts for promotion services to build my portfolio of clients further. Then in 2019, I planned to launch a music competition festival with the support of investors, independent labels, and major artist’s DJs, and producers. However, with the uncertainty brought on by the 2020 global pandemic, the plan became impossible to execute without live shows or events so after returning home to Fort Worth, Texas, and developing my skills along with the the music scene in my hometown for a year, I continued to work independently and remotely with clients across Los Angeles. Since 2022, I’ve worked on artist’s music careers as an independent music business consultant both behind the scenes and across the globe. Recently I launched two new media projects called Dice Slice and Dice Game. Dice Slice is a music, tech, and pop culture news update for everyone to stay up to date on the latest trending music-adjacent news. Dice Game is to help music creators get further in their music careers with helpful information, music education, and industry tips.
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
Two of the biggest obstacles that I’ve faced are maintaining good mental health, and navigating in a genre where I’m a guest. By immersing myself in the history and origins of hip-hop, it helped me to see how to correctly uplift the voices of people of color and women. Another challenge was my own struggle with mental health. I had to learn how to manage depression, anxiety, and OCD to stay focused in an industry with so many moving pieces and responsibilities.
Thanks – so, what else should our readers know about your work and what you’re currently focused on?
My original brand Xperience Music, became well known in the music industry for the “Project X” viral party playlist, and being one of the primary points of contact for major label streaming campaigns. My new brand, ChaseTheDice, comprised of both Dice Game and Dice Slice allows me to grow the impact I have on behalf of major artists, educate and support independent artists, and provide the culture with the most relevant news and music content.
How can people work with you, collaborate with you, or support you?
Feel free to reach out! I’m always looking for new opportunities to collaborate with hard-working music creators and professionals.
The bespoke music business services I offer are perfect for any music creator ready to elevate their career to the next level.
Before sending an email, make sure to check out my socials and take a look at my website. The single best way to get my attention is to support what I have going on. Looking forward to connecting with you!
Contact Info:
- Emails: [email protected]
- Website: chasethedice.com
- Instagram: https://www.instagram.com/chasethedice
- Facebook: https://www.facebook.com/chasethedice
- Linkedin: https://www.linkedin.com/in/chaseharper
- Twitter: https://x.com/chasethedice
- Youtube: https://www.youtube.com/@chasethedice
- Other: XperienceMusic.net
