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Check Out Dale Voelker’s Story

Today we’d like to introduce you to Dale Voelker.

Hi Dale, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Working for years as a graphic designer in the music business, I like to balance my eye for design against my love for fearless mark-making.

I always strive to create art that is bold, physical and has an overall element of fun. My current work is rugged and blends areas of control with those of absolute chaos. I like juggling different materials —newspapers, instructional manuals, acrylic paint, spray paint, markers and use whatever tools I can find to make a mark.

My artwork is part of private collections from New York to Los Angeles, from Miami to Honolulu and Europe.

I received my Bachelor of Arts degree in Art & Design at California State Northridge. I head my own graphic design business, Digital Lava Graphic Design, which focuses on the entertainment industry, as well as institutes of higher education and nonprofit organizations. I am a native Angeleno and currently live in the Los Angeles area.

We all face challenges, but looking back would you describe it as a relatively smooth road?
For both my design business and my fine art practice, it really is about your reputation. Delivering quality projects on time can set up a positive reputation—something that can not be bought. The majority of my business comes from word of mouth.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
There are times where my design and fine artwork cross paths with is satisfying. I have used color palettes or typography used in design projects with art pieces and I often integrate unfinished pieces in backgrounds for design projects. Some of the projects I designed that I enjoyed the most are for Rufus Wainwright, Cheap Trick, Toots and the Maytals, The Barack Obama Campaign and John Fogerty. Each time a collector purchases a piece of my artwork, it time to celebrate.

What quality or characteristic do you feel is most important to your success?
Honesty—to me it means if you are honest you will deliver a quality piece on time as agreed.

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