Today we’d like to introduce you to Bridget Case.
Hi Bridget, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
In 2019, I was still working in television as a sports anchor. I saw the industry was heading toward the digital space and social media was taking over. Traditional sports media was not fulfilling the needs of sports fans, younger media consumers and our community. I knew that social media would give me the opportunity to connect with people across the country and expand my reach. I wanted to share my own voice and make an impact which is very hard to do as a reporter under a big corporation. There were too many constraints and I felt trapped by what stories I could and couldn’t tell and knew I had to take a leap of faith to make a difference in the world.
So I moved home with my parents, had no job and started my first podcast. I got myself back onto social media and started building my brand and reaching out to anyone and everyone I could find that would take my call. It was difficult not being taken seriously anymore as a journalist as I was on my own and didn’t have a big news station to back me.
I was starting over and the biggest challenge was there was a huge chance I would fail and not be able to monetize on my own. I had a hard time accepting the fact that I was now a business owner trying to build a brand – trying to build me. I struggled to monetize in the beginning as I was building myself as the face of the brand, Bridget Case the human being not just Bridget Case the journalist. I began to market my podcast and social media presence like it was more successful than it actually was. People believed in my confidence even when many days I was faking it. Nevertheless, I knew I deserved a seat at the table and could play with the big boys. I was barely making any money but my confidence and belief in myself carried me. While I was making little to no money and living off my savings, there was a little voice inside of me telling me I was going to make it. This translated into developing multiple projects including Turbo Talk Live, a podcast featuring some of the best athletes in the world, advising several athletes and leading to my journey as a full-time host and creator on Twitch.
I utilized TikTok as a place to exercise my journalism and tell stories and untimely bring them to my channel to experience sports content like they never had before. As a former college cheerleader at the University of Oregon and former NFL cheerleader for the San Diego Chargers I felt a huge part of me was missing – the dancer and entertainer in me. I had lost a huge part of my identity when I threw my life into broadcast journalism and struggled with anxiety and depression and knew I had to make a change. I threw caution to the wind and began dancing on TikTok as a Sloth, hoping no one would know it was me. Before I knew it, it blew up and I had accumulated an audience of nearly 2 Million fans. I also saw that many people on social media struggled with similar mental health issues so I focused my energy to become an advocate for mental health.
Today I provide a unique experience as I host traditional shows live from my home studio or on the road like at this year’s NFL Draft, live from the Raiders stadium in Las Vegas. I focus my content on live NFL watch parties and have a place where every kind of sports fan is welcome. I provide a safe space for people to connect on Twitch including several behind the scene streams and will pretty much do anything to give my audience a good laugh. It’s a treat to entertain an engaged audience not only as Bridget but as my alter ego Only Sloths.
We all face challenges, but looking back would you describe it as a relatively smooth road?
I struggled with my identity after retiring from NFL cheerleading and transitioning away from traditional broadcasting into an independent career.
Most of my friends told me I couldn’t make it and thought I should go back to a “safer” job at a Network, but I knew I had a voice and wanted to change the world and that couldn’t happen unless I put myself out there. It took me a lot longer to make a consistent income, but I just kept going. People laughed at me and thought I was having an early mid-life crisis. I stopped caring what anyone thought because I saw I was helping people feel less alone in life. My audience wanted someone more relatable and human, not just a talking head on TV.
I have failed many times along this journey while trying to build my brand, but in sharing those failures, my community has connected with me even more.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
Specialize in: Content creation, sports and entertainment
Known for: My virial TikTok Only Sloth
Most proud of: Do what I love, share my mental health journey, entertain millions through dance, help others, and make a difference in the world! I would say I am most passionate about raising money for mental health charities live on my Twitch channel.
Can you talk to us a bit about happiness and what makes you happy?
Helping others, being able to make an impact, entertaining millions through dance, sports coverage and live interactive content.
Contact Info:
- Beacons: Http://Beacons.ai/bridgetcase
- Twitch: http://twitch.tv/bridgetcase
- Website: http://bridgetcase.com
- Instagram: https://www.instagram.com/bridgetcase_/
- Bridget Case: https://www.instagram.com/
bridgetcase_/ - Only Sloth: https://www.instagram.com/
onlysloths/ - Twitter: https://twitter.com/
bridgetcase_ - Youtube: https://www.youtube.com/channel/UCqudodNv6mMsQK-TBW_T0Pg
- Bridget Case: https://www.youtube.com/
@bridgetcase - Only Sloth: https://youtube.com/@
OnlySloths
