Today we’d like to introduce you to Alejandro Sanchez
Hi Alejandro, so excited to have you with us today. What can you tell us about your story?
I got into the film/music industry in my jr year in high school. I attended Susan miller Dorsey High. Growing up I always played football & watched sports highlight reels so I knew what looked cool & what I would I want my own highlights to look like. After transitioning from playing football to doing photography & videography I fell in love with being behind the lens. My school had a film production class that I enrolled myself in & i wanted to know it all. From directing, being behind the camera to editing. I wanted to know all aspects of film production. Later that summer I joined the CalArts film program where we shot short films, at the end of the program we had a screening at the Paramount studio in Culver City. After that I knew this is the Industry I wanted to be in. Shortly after a hip hop artist asked me if I ever shot a music video before. I said no but he was confident in my ability to do so and after that the rest is history. I am the man who I am today because I choose my own destiny & started my own Film Production Company at the age of 17 (Palms Production) i was working with our sound engineer for a film & he stated that he was also a music producer. He played me some beats & I just naturally started flowing, rapping & singing . It felt second nature to me maybe because I was in the studio with other artists shooting their videos & seeing they’re creative process in the studio when making a song. I applied that to my own artistry and created my own style. I now go Triple-A as my artist name. I chose that name to commemorate my family. My dad, brother and I have the letter A in our name so I took the 3 A’s in our name & came up with Triple-A. As a independent artist i take pride in what I do. From writing all my music, writing scrips/ treatments for my music videos, directing & editing all my visuals. It may be unrecognized but soon the world will know my talents are god givin & his creative genius flows through me.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I’ve had many ups & downs along the way but that comes with it. Like in football, when you get hit, you get back up, shake it off & put your best foot forward.
Appreciate you sharing that. What else should we know about what you do?
Originally I excel in film production, shooting, directing, editing, lighting ect… I can do it all like a one man production team but I really want to focus on being a artist at the same time. What sets me apart from other Los Angeles artists is that I’m original, yes take offense to that statement. I don’t mimic or act like something I’m not.
What quality or characteristic do you feel is most important to your success?
My drive , hunger & passion to be successful keeps me up at night
Contact Info:
- Website: https://linktr.ee/tripleaaa23?fbclid=PAZXh0bgNhZW0CMTEAAab-GuKSqP3jo6zcne9cd_aff0tteaVN-qYQpSMZs8ezxzhVZI-Sbcoeu84_aem_ZmFrZWR1bW15MTZieXRlcw
- Instagram: https://www.instagram.com/alex_thelion23/
- Youtube: https://youtube.com/@palmsproduction323?si=qfl9_mu8FwnQpZ5s



