Today we’d like to introduce you to Jordan Sherman.
Jordan, we’d love to hear your story and how you got to where you are today both personally and as an artist.
Originally from South Florida, I moved to Windsor Ontario to study jazz piano before moving to Washington DC for three years after college. I moved out to LA the summer of ’15 to finally pursue being a professional full-time musician and artist.
Since moving here, I have toured all over the world, formed an original band called Yeti Tactics, and helped bring other artists’ visions to life both in the studio and on stage.
I have learned so much in my four years here in LA. There are so many amazingly talented and hard-working people out here that bring out the best in me. I am so grateful to be a part of such a supportive community.
We’d love to hear more about your music. What do you do and why and what do you hope others will take away from your work?
I am extremely proud of all the music I have released via Yeti Tactics thus far. I want to continue to push the envelope, but I have already said many important things to me via my lyrics and my partner Sean Saley and I have worked tirelessly to make interesting productions that are rooted in great musicianship.
One of my favorite songs of ours lyrically is still a song from our debut album ‘Expectation Reality’ called “Ivory Tower.” It’s a song about gun violence, but more so violence in general. I’ll share an excerpt here and explain what I mean:
“Oh no, not more sounds of bullets flying,
Don’t go outside,
We’re safe, as long as we can bare our arms,
Don’t break for “them.”
Nothing can save you from this life,
You know everyone’s bound for the afterlife,
No one’s ever safe,
No one’s ever safe,
Whatever helps you sleep at night,
Like a bullet, or a bible, the need to fight,
No one’s ever safe,
No one’s ever safe.”
I personally believe that if more people took a look at the finite nature of being alive, we would feel less inclined to “protect ourselves” via violence. No one survives at the end of the day. Inflicting harm on others may allow you to last another day on this planet, but ultimately, time will turn us all to sand.
That may seem morbid to some, but to me, it’s extremely liberating and eliminates a great deal of fear from my day to day. And the less energy we put into being afraid, the more we’re able to enjoy our limited time here on Earth.
Artists face many challenges, but what do you feel is the most pressing among them?
Where to begin. My biggest challenge as an artist has been finding my voice and I think that is most artist’s biggest hurdle. We are all such complex creatures and the world wants to be able to define you in an instant. It’s easy to lead people in a particular direction, it just may not be what you’re ultimately about.
Money seems to be a challenge for a lot of artists. The market has extremely undervalued what we do. It costs nothing to consume our art and to inspire anyone to leave the house and pay money for a show is also difficult. My only thought is to continue pouring as much of your own value into what you do and success will follow. Also, be willing to compromise from time to time. No one should be starving in this day and age.
Do you have any events or exhibitions coming up? Where would one go to see more of your work? How can people support you and your artwork?
To hear these original creations, check out www.yetitactics.com, or just search us on your preferred music streaming platform.
Contact Info:
- Website: www.yetitactics.com, www.jordanjsherman.com
- Email: [email protected]
- Instagram: @jshermmusic, @yetitactics
Image Credit:
Angel Origgi, Daryl Gilmore, Dima Koshutin, Ernie Chava
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