Today we’d like to introduce you to Emily Tsuda.
Emily, we’d love to hear your story and how you got to where you are today both personally and as an artist.
I started using Instagram in 2013. Not necessarily as a social tool, but as an improved version of a blog. As a dancer for over six years, I decided to create a page; @pointers_for_pointe (instagram.com/pointers_for_pointe) to share my knowledge and passion for pointe. At the time, this type of niche did not exist and as large Instagram pages with over 100K followers (with similar audiences) started to see my username floating around, they were willing to share my page. Over time, my page for dancers new or wanting to be on pointe grew popularity.
At first, I didn’t realize what my page was capable of when it came to brand sponsoring, but when I hit 10K, I completed my first collaboration with a hair bow making company. That was the start of working with many more wonderful companies, including Johnson & Johnson, Coca Cola, Uber, NFL, Chiquita, Tostitos, etc. I applied this experience and knowledge in my college career by completing my BA in Advertising and Public Relations while also completing four internships spanning from small to corporate businesses. It has been a journey full of surprises and wonderful opportunities and I’m eager to see what more life has to offer.
We’d love to hear more about your work.
My specialty is digital marketing, with an emphasis on social media. While I do enjoy working as an influencer, I also help brands to find success as a social media manager. This includes content creation, copywriting, hashtag strategizing, and much more. My ultimate goal as a social media manager is to help small brands be successful organically and strategically. It’s not about how fast a brand grows or how much in a short time they receive sales, but how to continue to increase both consistently.
Artists face many challenges, but what do you feel is the most pressing among them?
Life has become easier and increasingly harder for artists for a variety of reasons. In this century, it has never been more possible to be successful, but this means that it is also difficult. Since resources are now oversaturated, it’s more grueling to have a niche that can be profitable. However, this does not mean it is not possible. It simply means that you have to work hard and think strategically. Collaborate with others and find like-minded (and not like-minded) people to brainstorm the best moves that will show the most success.
Los Angeles is a powerhouse for those with creative minds and dreams that seem unreachable. I moved from Michigan to a city I knew would continue to feed my drive to be successful. There are many opportunities that LA offers to aid success. Join free meetups that spark your interest to learn and network with others. Work in public places to expose yourself to potential new business partners, friends, and inspirers. Find Facebook groups that might fit your niche and build relationships there. Luckily, there are many opportunities right in front of us that can encourage and help artists that have the drive to thrive.
Do you have any events or exhibitions coming up? Where would one go to see more of your work? How can people support you and your artwork?
If you or a friend are a dancer looking for tips, you can follow my Instagram: @pointers_for_pointe. You can also follow my personal journey as well, @emily.tsuda (instagram.com/emily.tsuda).
If you’re looking for a social media manager, feel free to contact me on any social media outlet. I’d love to chat with you on how I can help you be successful and confident in your brand!
Contact Info:
- Website: https://emilytsudaanderson.wixsite.com/portfolio
- Phone: 6166345372
- Email: [email protected]
- Instagram: instagram.com/pointers_for_pointe
- Facebook: facebook.com/emilytsuda
- Twitter: twitter.com/emilytsuda
- Other: instagram.com/emily.tsuda
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