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An Inspired Chat with Sin of Los Angeles

We’re looking forward to introducing you to Sin. Check out our conversation below.

Hi Sin, thank you so much for taking time out of your busy day to share your story, experiences and insights with our readers. Let’s jump right in with an interesting one: What are you chasing, and what would happen if you stopped?
I’m chasing the idea of always being “enough” — in work, relationships, and even in the way I show up for myself. If I stopped, I think I’d finally slow down and breathe. Life wouldn’t suddenly be perfect, but I’d have the chance to enjoy where I am instead of constantly running toward the next goal. That pause could open the door to more peace, presence, and genuine fulfillment.

Can you briefly introduce yourself and share what makes you or your brand unique?
I’m the founder of Quake Novelties & Candle Co., a brand built on creativity, quality, and the idea that shopping should feel exciting and approachable. What makes us unique is the way we bring personality and authenticity into everything we create and curate, whether it’s through our product selection, our customer experiences, or the way we connect with our community. My story is about turning a passion into something tangible that people can enjoy, and right now I’m working on expanding our offerings to bring even more fresh ideas to the table.

Okay, so here’s a deep one: What was your earliest memory of feeling powerful?
My earliest memory of feeling powerful was when I sold my first handmade item at a neighborhood market as a new business. Seeing someone pick up something I’d made, hand me money, and smile made me realize my ideas could matter to other people. That small moment gave me a sense of agency, I felt like I could make things happen — and it planted the spark that eventually grew into the business I run today.

Was there ever a time you almost gave up?
Yes. A few years in, when sales were flat, bills were piling up, and every idea felt like it landed with a thud, I seriously considered quitting. What pulled me back was a single thoughtful message from a customer who said my product had brightened their day — and the stubborn belief that I hadn’t yet tried every possible way to make the business work. I took a break to rethink the approach, simplified the product line, and focused on small, repeatable wins; those tiny successes rebuilt my confidence and kept me going.

Next, maybe we can discuss some of your foundational philosophies and views? What truths are so foundational in your life that you rarely articulate them?
Some truths are so deeply woven into my life that I rarely put them into words. I’ve learned that consistency matters more than bursts of inspiration, and that small, steady actions create real momentum. I remind myself that customers are people first, and treating them with genuine care will always outweigh any clever marketing tactic. Rest is not a luxury but a key part of my strategy, giving me the clarity to make better decisions. I see failure as feedback rather than a final verdict, and that shift helps me learn and adapt without the pressure of perfection. I also hold onto the belief that my worth isn’t tied to profit margins or follower counts — those are signals, not definitions. Asking for help has shown me the strength in collaboration, and over time I’ve realized that tiny, repeated habits shape my future far more than occasional big efforts ever could.

Okay, so before we go, let’s tackle one more area. If you knew you had 10 years left, what would you stop doing immediately?
If I knew I only had 10 years left, I’d stop saying yes to things out of obligation and stop pouring energy into proving myself to people who don’t really matter. I’d let go of second-guessing every decision and stop postponing joy for some “later” that may never come. Instead, I’d focus on creating, connecting, and living in a way that feels true to me — without the weight of unnecessary expectations.

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