An Inspired Chat with SARAH HUFF of Long Beach

We recently had the chance to connect with SARAH HUFF and have shared our conversation below.

SARAH, really appreciate you sharing your stories and insights with us. The world would have so much more understanding and empathy if we all were a bit more open about our stories and how they have helped shaped our journey and worldview. Let’s jump in with a fun one: What are you most proud of building — that nobody sees?
Honestly, the thing I’m most proud of building isn’t a business or a brand — it’s me. The version of myself who can pause before reacting, who apologizes to her kids when she’s wrong, who shows up softer, calmer, and more grounded than she used to. There’s no trophy for that kind of growth, but it’s the hardest, most meaningful work I’ve ever done. It’s the kind of personal renovation that no one sees. I’ve built a lot of peace in my life, and that came from doing the ugly, hard work on myself.

Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Sarah Huff, the founder and face behind Sarah Knows Her Stuff — a parenting and lifestyle brand that mixes expert advice with real-mom honesty. I’m also a longtime leader at BabyQuip, the world’s leading baby gear rental platform, where I help parents travel easier and empower other stay-at-home moms, grandparents, or entrepreneurs to run their own small businesses.

What makes my work special is that it sits right at the intersection of chaos and competence. I’m a mom who live in chaos, but I also know how to turn those everyday parenting moments into systems, humor, and content that actually help people. My brand was born from the idea that you can be both the mom who has her life together and the mom hiding in her car for five minutes of silence. Both can be true, and I love building space for that truth.

Okay, so here’s a deep one: What did you believe about yourself as a child that you no longer believe?
I used to believe that being “good” meant making everyone around me happy. I was the fixer — the one smoothing things over, anticipating needs, jumping in to solve problems that weren’t mine to solve. I thought my value came from keeping everyone else comfortable, and honestly, that belief followed me into adulthood and motherhood.

Somewhere along the way, I confused being helpful with being needed, and being needed with being loved. I poured myself into other people’s comfort until I had nothing left for my own peace. And because I was so used to doing, I convinced myself that slowing down or saying no was selfish — or worse, lazy.

Now, I’m learning to lean into the opposite. I’m realizing that it’s not my job to fix everything — not every problem, not every mood, not every mess. Sometimes the most loving thing I can do, for others and for myself, is to step back and let people handle their own stuff. That shift has made me a better mom, a calmer partner, and a much more peaceful human. I still catch myself trying to earn gold stars for holding it all together — but these days, I’m more interested in holding space than holding control

If you could say one kind thing to your younger self, what would it be?
I’d tell her: you’re not too much. You don’t have to shrink yourself to fit into anyone else’s comfort zone. You can be your full, weird, wild, curious self — and it’s more than okay. The things that make you different are the things that make you magnetic. You don’t have to hide the parts that feel “too big” or “too much.” One day, you’ll realize those are the exact parts people love most about you.

And honestly? The people who think you’re too much just need a little snack and a nap — they’ll be fine.

I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. Is the public version of you the real you?
Unfortunately for everyone, I’m completely incapable of being a different person. What you see is what you get — I’m the same wacky, unfiltered gal whether I’m in a meeting, on camera, or in line at Target. I’ve tried to be more polished or “professional,” but honestly, it never sticks. The public version of me is the real me — just maybe with slightly better lighting and fewer F-bombs.

Okay, so let’s keep going with one more question that means a lot to us: What do you understand deeply that most people don’t?
People. I get people. I’ve spent my entire life observing behavior, emotions, and how people connect. Whether it’s a frustrated customer, a tired parent, or a coworker trying to sound fine when they’re not, I can feel what someone needs before they say it. It’s part intuition, part obsession with human nature, and maybe part mom sixth sense.

Contact Info:

• Website: https://www.sarahknowsherstuff.com
• Instagram: @sarahknowsherstuff
• Linkedin: https://www.linkedin.com/in/sarah-huff-ma/
• Facebook: https://www.facebook.com/sarahknowsherstuff/
• Other: https://www.babyquip.com/sarah1