An Inspired Chat with Samantha Jordan

We’re looking forward to introducing you to Samantha Jordan. Check out our conversation below.

Hi Samantha, thank you for taking the time to reflect back on your journey with us. I think our readers are in for a real treat. There is so much we can all learn from each other and so thank you again for opening up with us. Let’s get into it: What do you think is misunderstood about your business? 
What’s most misunderstood about my business is that nannying is “just babysitting but fancier.”
It’s NOT.
It’s an entire profession with its own culture, standards, rights, expectations, and skill sets.

Families operating at a high level have extremely high standards, and the caregivers who support them operate at that same level—emotionally, logistically, and professionally.

My work exists to highlight that reality. I teach nannies how to step into these roles with intention, and I teach parents how to build healthy, functional working relationships with the people they trust with their children.

It’s not about privilege or perfection—it’s about professionalism, structure, and creating homes that run smoothly behind the scenes.

Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Samantha, and @highnetworthnanny started almost by accident. I was working inside high-net-worth homes, learning firsthand how much of that world runs on trust, communication, and the day-to-day relationship between the parents and the caregiver. It wasn’t just “a job.” It was the rhythm of an entire household.

I began sharing what I’d learned because I kept meeting nannies who felt unsure of how to navigate these roles — and parents who felt just as overwhelmed on the other side. Everyone wanted the same thing: a healthy, respectful partnership centered around the children, but nobody was teaching either side how to get there.

That’s what my work is now.
I help nannies build confident, professional careers, and I help parents understand how to be an employer and lead their home to achieve cohesion and peace. I’ve even authored books for both families and nannies so everyone has something real and practical to lean on.

At its core, my mission is simple: make this industry clearer, healthier, and more human for everyone involved.

Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. What breaks the bonds between people—and what restores them?
Before the world told me who I had to be, I was a military kid who moved more often than most adults ever will. New homes, new states, new people, new cultures. Every few years, the entire landscape shifted.

Growing up that way teaches you to read people quickly. You learn to listen before you speak. You learn to adapt, to understand different family dynamics, different communication styles, and the different ways people connect or quietly pull away.

I didn’t realize it at the time, but living in so many places gave me a front-row seat to human behavior. I watched how people welcomed newcomers… and how they didn’t. I noticed how some families created warmth instantly, while others relied heavily on structure, routine, or clear boundaries. I absorbed the unspoken rules of social dynamics: how trust is built, how misunderstandings begin, and how people from completely different worlds can still find common ground.

Those early experiences didn’t just shape me. They trained me.
They are the reason I can walk into any home or environment and sense what people need, even when they struggle to put it into words.

Before the world told me who I had to be, I was a child quietly studying people without knowing it would become the foundation of my career. Today, through @highnetworthnanny, I use that same intuition to help parents and caregivers understand each other better, build healthier working partnerships, and navigate the complex dynamics inside high-performance homes.

So who was I before?
A child learning people, and now an adult helping them understand each other.

Was there ever a time you almost gave up?
There was a point during COVID when I genuinely wondered how much more I could carry. I was caring for a newborn and helping the older kids make sense of a world that suddenly felt upside down. At the same time, I had just finished college after years of jumping through hoops to finish, only to lose the chance to walk across the stage. No ceremony, no moment to breathe, no celebration after everything it took to get there. But it’s not about the celebration at the end of the day — I finished. And that is important to me, personally, and as someone who serves as a role model for children.

It was a lot. I felt like I was holding everyone else together while quietly falling apart myself.

But that season taught me something I didn’t expect. Resilience isn’t dramatic or loud. It’s the small choice to get up, show up, and keep moving forward even when the moment feels unfair. That time strengthened how I show up for families, because I really honed in on how to truly stay steady in the middle of chaos.

After all, nannies are right in the center of homes, with the poise and quiet strength to keep them from falling apart amidst chaos.

Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. What would your closest friends say really matters to you?
My closest friends would say that what matters most to me is my faith in God and the strength of the family unit. I’ve always believed that when a family is connected, communicating, and supporting one another well, everything in life becomes a lot more manageable.

That’s the kind of work I’m passionate about — helping families find steadiness and rhythm together, much like what you see in the work of someone like the incredible Jo Frost.

They’d tell you I care deeply about relationships and the way people show up for one another — especially as parents AND partners. I’m drawn to the small, everyday moments that build trust and closeness, and I try to bring that into my work with parents and caregivers. My faith keeps me grounded, and my belief in the power of a healthy family guides the way I support others.

At the end of the day, I want the families I work with to feel more connected, more understood, and more confident in the way they move through their lives together. Faith and family are at the heart of that for me.

Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. What is the story you hope people tell about you when you’re gone?
I hope people say I helped families find their way back to each other. That I walked into homes during some of their hardest moments and left them a little softer, a little closer, and a little more hopeful than I found them.

I hope they say they could see the love and light of God through the intentional and purposeful care I gave. That I loved with intention. That I listened deeply. And that I brought a sense of peace into places that felt overwhelmed or disconnected.

I want to be remembered as someone who believed in the power of family — not in a perfect, polished way, but in the real way that holds you through chaos and change.

I want people to say I reminded them that their home could be a safe place again. That their relationships were worth fighting for. That their children grew up feeling secure because the adults learned how to understand each other better.

If there is one story I hope people tell, it’s this:
She was a light.
She helped homes heal.
She never stopped believing that love, when nurtured, could change everything.

Contact Info:

• Website: https://www.highnetworthnanny.com
• Instagram: @highnetworthnanny

Image Credits
@mollyhemingwayphotography