An Inspired Chat with ALLY FERGUSON of Silverlake

We’re looking forward to introducing you to ALLY FERGUSON. Check out our conversation below.

ALLY, so good to connect and we’re excited to share your story and insights with our audience. There’s a ton to learn from your story, but let’s start with a warm up before we get into the heart of the interview. What makes you lose track of time—and find yourself again?
You know, what really makes me lose track of time and find myself again is anything that brings me into that flow state. For me, that’s often physical activity in nature—like when I’m out there surfing, just riding the waves and feeling the sunshine. I lose track of time because I’m completely present, just smiling in the water and pushing my limits.

It’s the same feeling I get when I’m playing ice hockey, which has been a lifelong passion. I grew up skating and after a break, I came back to it recently. Now I play both co-ed and women’s hockey, and it’s another way I just immerse myself and let time slip away.

But really, all of these experiences come down to the breath. Whether I’m on a wave, on the ice, or even chanting as part of my spiritual practice, the breath is that universal thread that helps me find myself again. It’s a kind of meditation in motion and a healing experience that lets me reconnect with my true essence. So that’s how I’d describe it.

Can you briefly introduce yourself and share what makes you or your brand unique?
Hi, I’m Ally Ferguson—founder, designer, and creative director behind Seeker, a Los Angeles-based clothing label rooted in clean design, conscious materials, and community.

Seeker is an elevated, gender-inclusive brand that blends thoughtful silhouettes with natural fibers like organic hemp and cotton. Our pieces are minimalist but distinctive—designed to feel effortlessly cool. I think of them as modern uniforms for creative, intentional living—clothes that move with you, ground you, and enhance your daily rhythm.

I’ve worked in the fashion space for over two decades—from brand management to consulting to launching collections for others—but Seeker was the first time I created something that truly reflected me. It came from a desire for everyday pieces that feel aligned and expressive. I’ve always been drawn to things that carry a certain energy, and Seeker reflects that—clothing that feels clean and cool, grounded and directional, rooted in quality and care.

What makes Seeker unique is how much our world extends beyond the clothes. Our DTLA studio isn’t just where we produce—it’s also a gathering space. We host workshops, design classes, and small events, and soon we’re adding a coffee and matcha bar where people can stop in, co-work, catch up with friends, and just feel at home. My passion is in making clothing, yes—but also in creating spaces where people feel seen, connected, and inspired.

Now over a decade in, Seeker is still a brand built on presence. We grow intentionally. We produce locally. We design with care. And everything we do is rooted in the belief that what we wear should reflect who we are—inside and out.

Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. Who taught you the most about work?
I’d have to say it started with my family. My parents were entrepreneurs, and growing up, I watched them build their business from the ground up. They encouraged us to think about what we were working on and why. There was always this undercurrent of choice in the work, which I think shaped my own perspective early on: that if you’re going to work hard—and you are—it might as well be toward something that you’re curious about and can be of service.

Since starting my own business, the people I work with have also taught me A LOT. I’ve worked alongside folks who show up early, run tight schedules, and take real pride in what they do. In production—especially in fashion—it feels a bit like a team sport. You’re volleying ideas, feedback, and progress back and forth until the final delivery. When it lands, that’s the win. And in the process, you learn to be flexible, to communicate clearly, and to value the expertise of every person along the chain. Once you learn how to speak the language—so to speak—you earn trust and respect. Over time, those collaborators start to feel like family.

I’ve learned a lot from my partner too—about enjoying the process and celebrating the wins, even the small ones. There’s something beautiful about waking up each day and choosing your work. If you can choose to make every day a good one, why wouldn’t you? That mindset has changed my approach to work entirely. At this point in my life, I see it as a privilege—to do what I love, to create, to build, and to collaborate with people who inspire me.

If you could say one kind thing to your younger self, what would it be?
I would tell her that all of her wildest dreams will come true. If you show up every day, stay aligned with your purpose, and keep moving toward the life you want—people will show up to help you get there. The universe responds when you do. So much of it is about simply being present, doing your best, and putting yourself out there. Synchronicity will appear!

It’s funny—”be careful what you wish for” is something I used to hear, and now I understand it more deeply. Because it’s true: what you put energy toward will come to life. And that’s such a powerful concept to grasp- if you can at a young age.

To look around now and realize I’m living so many of the dreams I once imagined—it’s humbling. It feels karmic in the best way, like I’ve won some version of the life lottery. I feel incredibly grateful for this chapter, and excited to keep dreaming, growing, and setting intentions for what’s next.

So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What would your closest friends say really matters to you?
Being authentic and connecting on a deep level. I think they’d say I care about showing up as my full self, and inviting others to do the same. Family matters to me, being a good human matters, and I try to approach each day with the question: how can I be of service today?

I really believe that when you’re open to the world, the world opens up to you. And at the center of it all? Fun and love. Those are the two things I try to lead with in everything I do. Life’s just better that way.

Okay, we’ve made it essentially to the end. One last question before you go. What is the story you hope people tell about you when you’re gone?
That I lived with love, showed up with intention, and made people feel seen. That I reminded others they could live life on their own terms—and that being a good person really does change the lives around you.

I hope they say I created beauty, built community, and kept fun and love at the center of everything. That I trusted the process, believed in what was possible, and proved your body can do all the things you dream of—if you just keep your head in the game and try your best every day.

Contact Info:

• Website: https://WWW.SEEKER.EARTH
• Instagram: SEEKER_US
• Facebook: https://www.facebook.com/seekermodernmonk/