Meet Favio Velarde of Sologenic

Today we’d like to introduce you to Favio Velarde

Hi Favio, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
From an early age I developed a constant urge to create, to turn ideas into palpable projects. From programming electronic music and somehow registering a record label to release it, to organizing sold out events at the age of 15.

Born and raised in Lima, Peru, I was never a fan of ‘playing it by the book’ which meant getting a degree that defines your career path, so I did a BA of Arts. Majoring in Music Production and Business allowed me to exercise creativity as a muscle while understanding that much like music, any product and service can be palced in the market through storytelling.

In 2021 I relocated to Vancouver, BC (Canada) and started working as a growth specialist for a couple of start-ups. One of them, Sherwa, was among the top social apps in Brazil. Ideating and executing fast-paced growth hacking campaigns with close communication with the product and engineering team hooked me on the world of technology entrepreneurship.

A year later, I became one of the charter members of the Sologenic team. Going from idea to fully functional product became a recurrent task as we rolled out multiple updates per quarter and scaled the team along the way.

From marketing specialist I went to marketing manager, and then started handling more partnerships, small moves, that would have a significant impact in user acquisition. It’s been almost 3 years with the company, as the Head of Growth I now steers a dynamic team, driving both B2B and B2C partnerships that leverage Sologenic’s technology to drive network expansion.

Along this journey I have been given the opportunity to be one of the company’s spokespeople, constantly attending industry-leading conferences around the world. Some remarkable keynote presentations include Consensus 2024, NFT LA 2023, XRP Vegas and Benzinga Future of Blockchain NY.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Starting in a completely new industry (blockchain technology) required a lot of catching up to do; from mastering the art of communicating technical innovations and updates to a non-technical audience, to learning how to navigate web3 native transactions and troubleshooting.

Another struggle that I think most entrepreneurs / early team leads experience is hiring. Finding and retaining top talent requires a lot of pieces within an organization to be in sync. And I think the most useful tool I had and still reference as we continue to expand is the ‘Buy back’ principle introduced by Dan Martell which essentially allows you to hire to ‘buy back’ your time, meaning, only to off load tasks and responsibilities that you already need, not creating new problems that were not even there in the first place.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Founded in 2020, Sologenic is a leading technology firm at the forefront of tokenization. Through a hybrid approach that contemplates compliance and decentralization, Sologenic provides on-demand tokenization solutions for institutions while featuring a robust trading DEX that supports blockchain-native assets, stablecoins, and traditional securities like stocks and ETFs. Sologenic opens new possibilities for RIAs, brokerage houses, family offices, banks, and financial institutions, facilitating the integration of digital assets into their portfolios, workflows, and operations.

Risk taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
Risk is a factor of success.

Sologenic was the 1st project built on top of the XRP Ledger (one of the earliest blockchains to ever exist). It was definitely a risky move and I believe without it we wouldn’t be in the place we are now.

However, working in a highly regulated and sensitive industry as there are financial assets involved, risk management is key not only from a management perspective but from within the core infrastructure of the product.

Decentralized technology (DTL) was created to mitigate counterparty risk by distributing transactions within a network of various nodes. The famous concept from the early Facebook days ‘move fast and break things’ does come into play on the innovation phase but gets grounded when it comes to releasing an update or making any changes to the platform’s flow of funds.

So I would say my perspective is: high-risk when it comes to owned decisions like starting a new business line, but controlled risk when there are other stakeholders and users involved.

Contact Info:

• Website: https://sologenic.org/
• Instagram: https://www.instagram.com/realsologenic/?hl=en
• Twitter: https://x.com/realsologenic
• Youtube: https://www.youtube.com/channel/UCBzFtXZI7tH1SuFyfskeckA