Exploring Life & Business with Ignacio Ferreyra of Xmag

Today we’d like to introduce you to Ignacio Ferreyra.

Hi Ignacio, we’d love for you to start by introducing yourself.
At the age of 28, I embarked on my journey working for a magazine in Argentina and contributing to various outlets as a columnist. It was during this time that I discovered my deep passion for the world of fashion. When the opportunity presented itself, I seized it, and I had the privilege of interviewing Kiernan Shipka. That pivotal moment marked the launch of the inaugural cover of Xmag, setting me on the path I tread today. 

Four years have passed since the inception of our publication, edited and published by TEN PRESS MEDIA SL. Along this journey, we’ve achieved remarkable milestones for an independent outlet like ours. In 2023, we celebrated reaching one million visits on our website. Subsequently, we began forging digital distribution partnerships with Ouigo Spain, Brittany Ferries (UK), and the TGV INOUI trains in Europe. Presently, Xmag enjoys distribution in Spain, the United Kingdom, Italy, and the Netherlands. 

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back, would you say it’s been easy or smooth in retrospect?
The world of fashion, particularly in Madrid, can be quite daunting. Relationships are challenging because you have to deal with many egos, but I believe that if you navigate through those situations, you’ll come out quite well. It’s also a rather beautiful world because there are clearly people who work very well and are highly professional. However, I think it’s crucial to know who to associate with, and if something doesn’t sit right with you, step aside. Conversely, if something aligns well with you, then continue working with those individuals. We’ve had the pleasure of meeting some very prominent artists, all of whom have been extremely professional. Our biggest clashes have usually been with those who are just starting out or with influencers, but overall, people are very professional. 

We’ve been impressed with Xmag, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
As the editor-in-chief and founder of Xmag, I embarked on a journey driven by a vision. In a landscape saturated with new magazines, I saw an untapped niche in the luxury market. Millennials and Gen Z crave luxury just as much as anyone else, yet traditional print media often overlooks them, assuming they don’t read much. Xmag emerged to bridge this gap, offering a swift and visually captivating communication channel. Our pocket-sized format, spanning between 65 to 80 pages depending on the edition, caters to those on the go – perfect for a commute or a brief respite during the day. Once you flip through its pages, you’re instantly in the loop with the latest trends and fashion. Xmag’s cover stars aren’t just social media influencers; their voices with substance, individuals who have something meaningful to share with the world. 

What are your plans for the future?
For Xmag’s future, we’re currently extending licenses to different countries. Our focus is on Latin America and the United States for launching their own editions. However, at the moment, we’re primarily concentrated on the UK market, where our debut physical edition has been warmly received. Of course, we’re open to hearing from investors with fresh proposals or even exploring partnerships with other media outlets. Xmag has a knack for adaptation, so we’ll also see what destiny has in store for us. 

Contact Info:

• Website: https://en.xmag.live/
• Instagram: https://www.instagram.com/xmagoficial
• Linkedin: https://www.linkedin.com/company/xmagoficial/
• Youtube: https://www.youtube.com/channel/UCQW4jWLHkz4gukDvX8EcAqg
• Other: https://www.instagram.com/xmaguk/