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Rising Stars: Meet Paula Rosa

Today we’d like to introduce you to Paula Rosa.

Paula Rosa

Hi Paula, we’d love for you to start by introducing yourself. 
The fascination with art has existed for as long as I can remember, and it never had much to do with the type of tools I felt like exploring at a given moment. For this reason, I have always experimented with all types of tools, from the most traditional to the latest technologies. The computer is, as I often say, a magnificent set of tools. I started working with Photoshop in the early 2000s. I quickly realized a universe full of potential. It’s a permanent discovery. Today, 20 years later, I continue to discover Photoshop and new ways to use this and other digital tools. Often, the fascination involves subverting the apparent logic of the machine, placing it at the service of the artist, and not the other way around, as we might initially assume, and also due to the range of possibilities it offers in terms of its combination with elements from other techniques and technologies. 

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back, would you say it’s been easy or smooth in retrospect?
Has been a really pleasant journey through a sometimes rough road. 

Thanks – so, what else should our readers know about your work and what you’re currently focused on?
I’m a designer and visual artist living and working in Lisbon. I showed an early interest in Visual Arts and Design, which proceeded naturally in my academic training. I graduated in Design and Production Management of Pedagogical Media in 1998 and in Space and Equipment Design in 2008; fascinated by the Visual Arts, from painting to film animation, I have held several solo and group exhibitions all over the world. My work is represented in private collections, museums, and institutions. Combining the technical rigor with the inner chaos of inspiration, I divide my activity by art made of brushes and the rigorous discipline of Design, a dualistic option that marks my work and its route. 

In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
The future, as a poet would say, “as in any unfinished story, is a prominent question mark.” Difficult to predict but, in the short term, relatively easy to imagine, especially because at the speed at which technological advances are happening today, the future is already in the next minute. These transformations, made possible by technology but also by the more or less creative way in which we relate to it, make me believe that the future of my art and design will depend a lot on how I manage this relationship. Because those who create have a kind of passionate curiosity about new things, I believe that I will experience an increasing freedom in choices, which will result in the proliferation of new visual languages. 

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Image Credits

Julie Laurin

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