Today we’d like to introduce you to Nicolli Massachi.
Hi Nicolli, can you start by introducing yourself? We’d love to learn more about how you got to where you are today.
My story begins in 2015, characterized by a passion for entrepreneurship and building-things. After a great loss in the stock market, I remember thinking that this occurrence was not random; we should be able to understand the movements of the markets and avoid potentially devastating losses.
Fast forward to today, the support of my friends, family, and cofounder laid the foundation for an 8-year journey to create an algorithm that can consistently understand motion. It was very difficult, to say the least, and required perseverance, faith, and commitment.
Only recently did we discover that our technology can be paired with AI and expanded to many other categories. In effect, we will be building the world’s first General-Purpose Advisor, uniquely capable of providing the best decisions for every occasion, quickly and optimized in real-time.
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
A saying that has stuck with me until today is that businesses are thought up in a moment, built over years, and refined over decades. Meaning that the road is rarely going to be smooth, and your struggles will only be apparent to those closest to you.
The reason for this is not always apparent or understood as an aspiring entrepreneur. The best way that I can describe it would be the following:
If you were asked to go buy a cup of coffee, and this is something you have done many times already, you know approximately how much it will cost in both time and money to grab that coffee. However, if the task is not something you do often, you will need to do some research. As the task increases in difficulty, such as understanding the movements of all things, including stocks and crypto, the greater the uncertainty in how to accomplish it and the resources needed.
My personal struggles were abundant. People questioned my abilities, how realistic my goals were, and much more. It’s a very dark place, but when you emerge, you will feel like you can accomplish anything. A phoenix emerging from the ashes!
Appreciate you sharing that. What should we know about Incite AI?
Our company is named Incite, and our mission is to help people make the best possible decisions. Currently providing stock market and crypto guidance to thousands of people across 29 countries, Incite has only just begun exploring its potential.
The basis of any decision is a sense of ‘direction over time,’ which our algorithm provides. And by expanding the capabilities of Incite to hundreds of millions of categories of data, updating in real-time, we will be able to provide people with clear decisions to any number of questions they may have.
Soon, you will be able to ask questions such as:
Should I move to San Francisco? How are my investments looking? Who should I vote for in the upcoming presidential election? What trending consumer products should my business sell? How will the Patriots perform this season?
And receive actionable guidance.
We are committed to optimizing the way people make decisions by presenting them with a solution that is much simpler, quicker, and reliable. By developing Incite into a General-Purpose Advisor with near-limitless amounts of real-time data, we will carry society forward and better the lives of many!
We love surprises, fun facts, and unexpected stories. Is there something you can share that might surprise us?
What is usually the surprise is talking about Incite. I got used to not talking about it because I didn’t know if it was going to go anywhere and when. Some entrepreneurs spend 10 years developing many businesses to see which stick. We developed one business over ten years. People generally assumed I worked alongside my family. It’s only recently, over the last year, that I began to feel more comfortable telling people that I started a technology company.
Contact Info:
- Website: inciteai.com
- Instagram: https://www.instagram.com/incite.ai/

