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Daily Inspiration: Meet Ashley Capreé Morgan

Today we’d like to introduce you to Ashley Capreé Morgan.

Hi Ashley Capreé, so excited to have you with us today. What can you tell us about your story?
Innovative Bling, surprisingly, has stemmed from numerous amount of casual conversations. I would listen to others talk about their struggles with specific smoking aesthetics like lighters, rolling trays, and anything used as an ashtray. Those conversations ignited my creativity due to the lack of customized smoking essentials, which sparked my entrepreneurial thoughts that if more people could customize smoking accessories, they would be less likely to lose them.

So I started making personalized lighters with images and or logos, named or catchy phrased rolling trays, and colorful assorted shaped ashtrays.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
I don’t believe entrepreneurship and smooth road run parallel.

I had experienced moments when I wanted to give up due to a lack of support. Innovative Bling has been a one women’s show, so big tasks like marketing and branding sometimes are overwhelming. On top of that, there are moments when I’m faced with creative roadblocks. A frequent roadblock is when creating handmade Innovative Bling products, I may mix the wrong colors, and things need to come out right, resulting in multiple attempts.

All in all, I prevail through all struggles with a strong, determined, passionate, and driven mindset.

Appreciate you sharing that. What else should we know about what you do?
Innovative Bling is a handmade smoking aesthetics company. I customize lighters, ashtrays, and rolling trays with vinyl, epoxy, glitter, and crystals.

I’m most proud of the growth in my creativity. The way my skillset increases after each beautiful piece. The results are astronomical. With each product produced, IB acquires more and more recognition from others. The smiles I receive make me the proudest.

My heartfelt passion put into each product sets me apart from others.

How do you think about happiness?
One thing that makes me happy is the compliments I receive about my products. It makes me overjoyed when someone notices the hard work and time put in to achieve the outstanding quality of Innovative Bling.

Ultimately, when I see the happiness someone has while using my products reassures me of the purpose IB has in this world.

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