Today we’d like to introduce you to Chris Manderino.
Hi Chris, please kick things off for us with an introduction to yourself and your story
For as far back as I can remember, I’ve always been fascinated with self-mastery and personal development. My athletic pursuits provided me with a multi-disciplinary foundation of physical fitness and training methodologies, but it wasn’t until later in life that I discovered the real secret to performance and longevity – the food we eat. It was during my transition away from professional athletics when I had the chance to live abroad in Italy for the first time. It was an experience that allowed me reconnect to my Italian ancestry and understand the fundamental role that nutrition plays in our well-being.
The “Italian Experience” as I call it, has shaped my life and career path in meaningful ways. Today, it’s inspiring to see others, just like me, waking up to the importance of what fuels us – how it affects our long-term health and that of the planet. LyfeFuel emerged from my own revelations around nutrition and the burning desire to reconnect with where our food and ingredients come from…a passion that I’m gratefuul to be able to share with anyone looking to break free from the constructs of our modern food system to adapt a healthier way of living.
Frustrated and shocked by what passes as “food” (and supplements) these days, my entrepreneurial journey began back in 2013 as a personal quest to seek out a cleaner, more natural way of meeting my daily nutritional demands without trading health for convenience. Drawing on my experience as a professional NFL athlete, I immersed myself in the world of functional medicine and quickly became astounded by the power of plants.
The food we eat has a profound impact on our metabolism, and choosing the right foods can make all the difference in our health, especially for anyone in pursuit of losing weight. Radical changes to our food system have made it increasingly challenging to get everything we need from diet alone and can leave us missing out on essential micronutrients – a foundational necessity for baseline health and the catalyst for achieving the physiological changes that support long-term wellness.
I’ve spent the past decade living and working in dozens of countries around the world to connect with many of the farmers that grow our powerful superfood ingredients and to learn and experience first-hand the unique lifestyle and dietary habits that contribute to improving health span and optimizing human performance.
LyfeFuel is the result of this journey and the vehicle for creating the change we want to see in the world. I’ve made LyfeFuel and everything it represents part of my own daily routine – a message and a mission I hope will inspire others to enjoy their greatest longevity, acuity, and vitality by advancing personal & planetary wellness through real food nutrition
We all face challenges, but looking back would you describe it as a relatively smooth road?
Business ownership and entrepreneurship is not an easy journey but it has certainly been extremely rewarding and educational. The challenges I’ve faced are numerous, from finding our first customers to navigating California’s strict regulatory environment, being unable to meet consumer demand and running out of product for months at a time, to a global pandemic and supply chain disaster and everything in between have tested our commitment to the business but have also provided more clarity and wisdom that have helped to refine our mission and vision.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
At LyfeFuel, we’re fueling personal transformation through the power of plants. Unlike conventional supplements, we craft the perfect harmony of flavor and nutrition from real whole foods — Created by Nature, Rooted in Science, and Optimized for Life.
We believe that good nutrition is the foundation for optimal health. That’s why we have created a range of food, supplements, and coaching that are designed to support customers on their journey toward adopting a healthier diet and lifestyle. We also believe that everyone’s health journey is unique and there is no one-size-fits-all approach to dieting, nutrition, or fitness. Understanding the bio-individuality of every person, and what their goals and challenges are, is central to our digital transformation program that teaches the science-based principles of a healthy lifestyle. It’s a more sustainable and effective approach to wellness than the diet culture that has taken over the way we think about food today.
We offer a range of consumable products, including our flagship product, the All-In-One Essentials Nutrition Shake, which is a complete meal replacement powder that contains all the essential vitamins, minerals, and nutrients that your body needs to function at its best. This product is perfect for busy people who don’t have time to prepare healthy meals but still want to get all the nutrition they need. Instead of taking dozens of random supplements individually, we leverage the power of mother nature to take the guesswork out of nutrition. The result of this meticulous effort is the most nutrient-dense product on the market, delivering more value and nutrition per serving than any of our closest competitors. It’s Nutrition, Simplified.
Equally as important to our passion for optimal wellness, is our commitment to sustainability and environmental responsibility. We seek out innovative ingredients and eco-friendly packaging materials, and we are constantly looking for ways to reduce our carbon footprint and minimize our impact on the environment. We believe that a healthy planet is essential for a healthy body and mind, and we are dedicated to doing our part to protect the planet for future generations.
Do you have recommendations for books, apps, blogs, etc?
The Daily Stoic and “The Obstacle is the Way” – Ryan Holiday
“Deep Nutrition” – Catherine Shanahan
Power Athlete Radio – John Welborn
Dr. Hueberman Podcast
Apps:
Shift, Slack, Asana, Train Heroic
Pricing:
- Essentials Nutrition Shake – $70
- LYFE Transformation Program – $200
- Essentials Nutrition Bars – $35
- Performance Shake – $50
Contact Info:
- Website: https://lyfefuel.com
- Instagram: https://instagram.com/lyfefuel
