Meet Christina Powter of Chill by Will in Santa Monica

Today we’d like to introduce you to Christina Powter.

Christina, can you briefly walk us through your story – how you started and how you got to where you are today.
I was a personal trainer and group fitness instructor for over ten years. I changed my clothes sometimes three times a day because I would be sweaty from training a class or myself. I knew how I wanted my clothes to feel and fit, but I could never find that perfect match. I figured, why don’t I create exactly what I want…

Has it been a smooth road?
There has definitely been a lot of bumps along the way. Learning how to create and design a website, wholesale catalogs as well as communicating with the factories have all had a huge learning curve. One of the main struggles I’ve found is perfecting our fit, as I never want the customer to feel like something just doesn’t feel/fit right.

So, as you know, we’re impressed with Chill by Will – tell our readers more, for example what you’re most proud of and what sets you apart from others.
We specialize in women’s athletic apparel that is stylish and functional. Our pieces are meant to sweat in, but also we want our customer to be able to create their own style within our brand. One piece that sets us apart from others is our rouched waistband. We feel that our waistband is the perfect fit for all body types. You can pull it up for a high rise or scrunch down. It’s super flattering and doesn’t cut into waist.

Let’s touch on your thoughts about our city – what do you like the most and least?
Santa Monica is also where I live. I love it here, it feels like a small town in a beach community. I love being by ocean. I take daily runs along the beach.

Contact Info:

• Website: www.chillbywill.com
• Email: [email protected]
• Instagram: chillbywill

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