Daily Inspiration: Meet Dana El Masri

Today we’d like to introduce you to Dana El Masri.

Hi Dana, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I’ve been a perfumer for 16 years, and I have had my brand, Jazmin Saraî for 12 years. I’m also an interdisciplinary artist, I love to work with olfaction and other mediums.
I’m happy to say I’ve lived in LA for almost 3 years now!

My brand is as multi-cultural as I am. I started Jazmin Saraï in Montreal, in 2014, I moved to NY and brought it with me, and now we’re here!

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It hasn’t been smooth at all, but I knew what I was getting myself into. I tend to follow the curved lines. The changing landscape; whether it’s socioeconomic, environmental, or financial, has been challenging.
What I struggle the most with is running the business as a creative person.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I love using olfaction as my main lens, while connecting other mediums.
I truly believe that my life experiences give me a unique outlook on life and my industry. I try to look at thing in a holistic way, while also doing deep cultural research. Intention is everything.

I have more work at www.danaelmasri.com

What has been the most important lesson you’ve learned along your journey?
To stay humble, keep learning and adapting!

Contact Info:

• Website: https://www.jazminsarai.com
• Instagram: https://www.instagram.com/jazminsarai.scents
• Other: www.tiktok.com/danaelmasri_ jazminsarai and www.danaelmasri.com

Image Credits
Raneen Bukhari – Image of Dana
Bianca Boswell – Bottle Images
Hands 1 – Bianca Des Jardins
Hands 2 with lab – Stevie Youssef
Hands 3 with lab – Stevie Youssef