Inspiring Conversations with Talita Trygsland of SPIRE (Spire Connection LLC)

Today we’d like to introduce you to Talita Trygsland.

Hi Talita, we’d love for you to start by introducing yourself.
I was born and raised in Kristiansand, Norway — a small coastal city where I spent my early years in retail management and visual merchandising. I’ve always been drawn to creating environments that feel intentional and beautiful. That instinct followed me across the world when I made the decision to move to Los Angeles over 16 years ago.
When I arrived in LA, I started from the ground up — working in hospitality, doing brand ambassador work, and modeling- getting as much hands-on industry experience as I could. I eventually landed at a high-end art gallery and event venue called Unici Casa, where I managed over 300 events in three years for clients like Apple, Lamborghini, Snapchat, Lionsgate, and Shaquille O’Neal. From there, I joined Mercy For Animals as their Events Manager — producing their flagship fundraising galas, which raised between $1M and $2.1M each, and was part of the core production team behind Circle V, the world’s first all-vegan music festival.
Those years gave me something invaluable — a 360-degree understanding of the industry from every angle. I had been the venue, the in-house team, the producer, the brand ambassador, and the person in the room making sure everything ran smoothly. By the time I founded Spire in 2019, I knew exactly what I was building and why.
Spire is a Los Angeles event production agency producing high-end events, weddings, and experiential experiences across plant-based food & beverage, fashion, entertainment, lifestyle, and beyond — designing immersive, sustainable events that connect people and leave a lasting impression. What started as a vision to bring full-service, premium event production to mission-driven organizations and conscious brands has grown into an agency with a genuine point of view, a roster of clients across Los Angeles and New York, and relationships with 200+ brands, sponsors, and vendors worldwide. We also launched our wedding planning and retreat services in 2023, continuing to build on what Spire stands for.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Not even close — and I think anyone who tells you their entrepreneurial journey was smooth is leaving something out.
I founded Spire in August 2019. Six months later, the world shut down and wiped out the entire events industry overnight — and it hit Spire hard. We had just launched our first sold-out in-house events and booked our first big client when everything was cancelled. What kept Spire alive was the fact that I was still working full-time at Mercy For Animals. That stability gave me the runway to keep building — laying the groundwork, staying close to my network, and signing our first major client contract in 2021. By 2022, Spire had its first full client year.
Then in early 2025, the LA fires hit. Events were cancelled, clients were in crisis mode, and the city was grieving. You don’t plan for that. You just absorb it and figure out how to keep going.
Building a business without outside investment has also been a constant exercise in discipline. Every decision has been bootstrapped — which means every dollar spent is a dollar that has to come back. And when a project comes in at a scale you’ve never operated before, the pressure is real. I’ve had engagements that forced me to expand quickly — hiring, building systems, taking on more than felt comfortable — because the work demanded it. The struggle there is knowing what you’re capable of while also being honest about what’s sustainable long-term. You can’t sprint forever. Building for the future means building with restraint as much as ambition.
The identity question has been its own challenge. When you build something rooted in a specific niche, you can find yourself boxed in before you’ve had the chance to show the full range of what you’re capable of. Evolving Spire’s positioning — from a niche agency to a full-service premium production house — has been an ongoing process of unlearning and rebuilding how I present the work.
I’ve also had to grow personally in ways I didn’t anticipate. Running a business for the first time forces a kind of personal and professional development that no job ever could. You have to become a better communicator, a better decision-maker, a better leader — often all at once, often under pressure. The unknown factors are constant. And now, staying ahead means thinking seriously about where the industry is going — I’ve been building with AI tools integrated into how Spire operates, because the agencies that adapt now will be the ones still standing in ten years.
And then there’s the day-to-day reality of building something solo. The long hours, the late nights, the moments where you wonder if the next client is coming. Nobody talks about that enough.
But every one of those struggles taught me something I couldn’t have learned any other way. They made me more resilient, more focused, and more committed to the dream. The hard parts didn’t slow me down — they showed me what I was building toward.

We’ve been impressed with SPIRE (Spire Connection LLC), but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Spire is a Los Angeles event production agency producing high-end events, weddings, and experiential experiences across plant-based fashion, entertainment, lifestyle, and beyond — designing immersive, sustainable events that connect people and leave a lasting impression.
Spire works across a wide range of formats: flagship conferences and summits, benefit galas, brand activations, concerts, private retreats, destination experiences, and full-service weddings. Every engagement is different, but the through-line is always the same — premium execution, intentional design, and events that mean something beyond the moment they happen.
What I’m most proud of is building an agency with a point of view. Spire isn’t just a production company that shows up and runs logistics. Spire cares deeply about how an event feels, what it stands for, and the lasting impression it leaves on the people in the room. Sustainable production practices — from catering to sourcing to waste reduction — aren’t an add-on. They’re built into how Spire works, because the best events are ones you can be proud of long after the last guest leaves.
What truly sets Spire apart is the breadth of experience behind every project. I’ve sat in virtually every seat this industry has to offer. I’ve managed a high-volume luxury event venue. I’ve worked in-house at a major nonprofit running hi-profile fundraising galas. I’ve been the client. I’ve been the executive producer. I’ve been the brand ambassador and the model in the room. I’ve sold sponsorships, booked talent, built programming agendas, scaled summits from the ground up, managed hospitality and travel logistics, produced benefit concerts, designed interiors, and planned weddings. I even studied interior design — which informs how I think about space, flow, and the guest experience in ways most event producers don’t.
That 360-degree understanding of the industry means I don’t just execute — I anticipate. I know what a venue needs before they ask. I know what a sponsor wants before they brief it. I know what a speaker needs to feel taken care of. And I know how to hold the creative vision and the operational reality in the same hand, without losing either.
Spire offers full event production and management, brand activations and sponsorship strategy, summit and conference production, benefit galas and fundraising events, concerts and entertainment programming, private retreats and destination experiences, and full-service weddings. Whether the room holds 50 people or 10,000, the standard is the same.
If there’s one thing I want readers to know about Spire, it’s that Spire produces events with a mission to create experiences that are beautiful, intentional, and worth remembering.

What are your plans for the future?
The future feels exciting from where I’m standing — and there’s a lot in motion.
Spire is continuing to build out destination weddings, retreats, and travel experiences. That’s a space I’m deeply passionate about and one where Spire has a lot to offer — curated, high-end experiences that go beyond a single event and create something truly memorable for the people involved.
Spire has some exciting partnerships in the works that I can’t share just yet, and a pipeline of exciting projects for 2027 and 2028. Spire is being intentional about who it takes on — selective by design, because the work is better when the alignment is right. If you’re thinking about a 2027 event, now is the time to reach out.
On a personal note, I’m deeply connected to the Norwegian community here in Los Angeles — and that relationship continues to open doors to international opportunities and cross-cultural collaborations that feel very aligned with where Spire is heading.
And I’ll say this — if anyone reading this is involved in planning around the 2028 LA Olympics, keep Spire in mind. That’s a moment I’d love for Spire to be part of. Los Angeles is our home, and producing at that scale, for that kind of audience, would be something special.

Pricing:

• [email protected]
• https://www.spire.la/quote

Contact Info:

• Website: https://www.spire.la/
• Instagram: https://www.instagram.com/spireconnection/
• Facebook: https://www.facebook.com/spireconnection
• LinkedIn: https://www.linkedin.com/company/spireconnection/
• Youtube: https://www.youtube.com/@SpireConnection/playlists
• Other: https://maps.app.goo.gl/jJCVKbWCJ3ziotYG8

Image Credits
SERGIO ARTG, Sabina Bonvillain Photography, Cavelight Films,