Check Out Kueen’s Story

Today we’d like to introduce you to Kueen.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
My story begins with my love for music, but honestly my purpose continues to expand as I grow. I wrote and recorded my first song in 2009 but didn’t really take music seriously as a career until 2013-2014. My love for writing opened doors for me and led me to pursue a career in music. My network grew tremendously after performing on the subways in New York City.
Life has a way of creating change and opportunity that we don’t always anticipate. I battled with my mental health and depression for years in silence. During the pandemic, I started a wellness brand called RAFYM essentials. RAFYM is an acronym for Rise Above Free Your Mind”. I realized I had a bigger purpose through wellness and soon I learned how to blend both worlds together. I left NY briefly but returned in 2022 to build and expand the wellness brand with my fiancé. She helped me refocus my priorities on wellness and less on the “hustle culture”I mentally adapted to. Our brand has currently expanded to several products which include our Sea Moss gels and juices. Both of which have been a favorite amongst our supporters and community.
My lastest project “Got Juice?” brought more attention to the brand and its wellness aspect. We look forward to stepping into more opportunities that allow us to bridge the gap between music and wellness in a way that connects with the community.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
There is no growth without struggle and setbacks. The journey has been one of many obstacles and challenges, but I believe those challenges helped me build a stronger sense of character and resilience. I learned from failing and falling, finding my way in the midst of chaos and I’m thankful to have always had a sense of humor and sureness of myself. If it wasn’t for my unshakable faith in the most high and the unconditional love from my tribe, I would have never made it this far.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
Music is and will always be my first love. Outside of being an emcee and songwriter, I also produce beats and curate live performances and events along side my team. May 2026 we launched our media platform “Rafym Radio” where we bring both worlds of music and wellness together on a larger scale. We’ve built something relatable and undeniable and I’m beyond proud of the way RAFYM continues to evolve organically.

What matters most to you?
Wellness. We’ve seen how our worlds are drastically affected when we experienced the pandemic. Whether it’s listening to your favorite playlist in the morning to motivate you, sticking to your fitness routine, meditation or running 5 miles to keep a clear mind, I think we can all agree without wellness we can’t operate or enjoy life at our full potential.
My goal is to set the tone for a healthier lifestyle and mindset, whether it be through my music or health and wellness. Either way I know I can’t lose.

Contact Info:

• Website: https://itsthekueen.com/
• Instagram: https://www.instagram.com/itsthekueen?igsh=MWJpMzhnaWRjN3lwMQ%3D%3D&utm_source=qr
• Youtube: https://youtube.com/@kueen?si=394A2RdUQJiOk2Ab
• Other: https://rafym.com/

Image Credits
Credits :Kueen
Elliott Ashby