Rising Stars: Meet Olivia Lux of Laguna Beach

Hi Mike, thank you for having! Well, I’m originally from Mexico, grew up here in LA, but have lived a good chunk of my life in Europe in Switzerland, Milan and Paris. It’s how I became fluent in four languages. I danced ballet in my younger years and was addicted to making mixtapes for friends, back during the napster days! I’ve worked in music industry and fell in love with food as medicine. I’ve spent my life chasing curiosity through travel, culture, spirituality, and creativity. I also got to live in New York and Miami which was super fun and a huge part of my growth and experience. Having lived across diverse cultures all over the world taught me how to understand people differently. I’m an observer…. of life, patterns, nature, buildings, psychology, all of it! I’ve always considered myself a student of life as corny as it may sound, but along with observing and exploring, I really love leaning (even thought school was never really my thing. Luckily, I feel like my work today emerged naturally from all those explorations.

In college, I started a blog called Luxskol—combining “lux” (light in Latin) and “skol” (cheers in Scandinavian languages)—to capture positivity and inspiration. Then I dropped it for the so called more conventional path, building credentials, resume, job hunting, doing “the proper thing.” This was the second time I had done this to myself. The first was at 16, when I had a dog-sitting service but couldn’t wait to get a “real job” at the mall. I still can’t believe myself, quitting on my own dog sitting business and hanging out with the cutest fur babies to go work at the mall folding clothes and getting in trouble for being late! My life has been all over the place, not linear for sure, but definitely shaped by adventure and learning lessons firsthand! Becoming a mother changed everything. I discovered that I had to learn to unlearn some deep rooted stuff which was surprisingly challenging. Mostly that, I didn’t have to self sacrifice to be a good mother and then realized I was in survival mode with out even realizing it. I mean there was a huge explosion of things that boiled up to the surface which allowed me to heal in a way I had never done previously. As a mother, I also wanted to make sure I could be her role model, not in the fun successful way but as someone who has addressed her shadows and is rooted within herself no matter what happens, because life will be life. I became less interested in performing and more committed to living in alignment, learning when to build, when to pause, and when to let go in order to bring in something more beautiful and grounded.

Definitely not a smooth, straight road! It’s been a mix of wins and lessons—milestones, burnout, unexpected detours. I kept running into the same lessons because I hadn’t learned to trust myself over all the outside noise. Becoming a mother was a major turning point because suddenly, I was responsible for another human, juggling all the invisible work of caregiving in addition to demands of normal life outside of motherhood. At the time, I believed I should sacrifice my own needs for my daughter, but I kept thinking: How can she be happy if her mom is barely holding it together? She deserves better—and honestly, so do I. I wanted to show her what it looks like to thrive, not just survive. I realized I’d spent years pushing myself when what I really needed was to slow down. I had to face how unregulated I was, living in survival mode. and learning that closing a chapter takes more guts than starting something new. Every setback taught me about resilience, discernment, and how important it is to build a life that actually feels good. For me, real growth has come from choosing to honor myself and enforcing boundaries.

I’m a creative, a curator, and a bit of a cultural detective. My work weaves together art, storytelling, style, education, and healing. Through Luxskol, I collaborate with brands on creative direction and strategy, do natal chart readings, and deep dive into identity, generational healing, love, and parenthood. Supporting parents and kids is a big part of what drives me. I want to help the next generation grow up confident, creative, and emotionally literate, in hopes that they don’t have to repeat the lessons that didn’t work for us. My goal is for them to understand themselves, feel empowerment from an early age and respect others and the earth. Luxskol offers frameworks, curriculums, and programs to help families break out of outdated patterns and build joyful, regulated lives together. I’m proud of being able to create a calm, supportive space for people. Sometimes that looks like a strategy session, other times, it’s just helping someone get their feet back under them when life feels overwhelming or when logical steps feel impossible in the middle of a hurricane. I know that feeling so well. It means a lot to me, to be able to support people, especially when I can tie it in with education for both parents and kids. Luxskol is still evolving, many things are currently in the works but always with the same goal, a space for creative nourishment, connection, and growth. There’s a lot more coming soon!

I’m focused on deepening what I’ve already started—growing Luxskol’s resources, programs, and offerings. Beyond that, I’m looking to create more community experiences and keep evolving the creative guidance work—helping people through life transitions, whether that’s one-on-one support, natal charts, brand direction, or guides for regulation, parenting, education, and play. I’m continuing to honor my own boundaries so I can keep showing up as my best self. I’m committed to trusting my intuition and betting on myself and each other—every day. Change is constant, so staying grounded and connected is key. If any of this resonates, I’d love to hear from you. The door’s always open at hey@luxskol.com.

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