Check Out Raha’s Story

Today we’d like to introduce you to Raha.

Raha, we appreciate you taking the time to share your story with us today. Where does your story begin?
I’m Raha, originally from Iran, and I moved to the United States at sixteen with a passion for hospitality and design. I earned my degree in Hotel and Restaurant Management from Cal Poly Pomona and began my career at the Four Seasons Hotel Los Angeles at Beverly Hills. What started as a student job grew into a decade-long journey through luxury hospitality — from hostessing to sales, events, and reservations — where I learned the art of creating unforgettable guest experiences.

After managing an American diner in West LA during the pandemic, I realized it was time to build my own dream. That vision became Le Pink on Wheels Café — a Parisian-Persian–inspired mobile café that blends elegance, creativity, and my favorite color, pink. Today, I bring a touch of luxury on wheels to events across Los Angeles — from film studios and open houses to private gatherings — all crafted with heart, detail, and a little sparkle of Le Pink charm.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
The journey has been far from easy, but every obstacle has pushed me to grow stronger. From the very beginning, I was told that choosing pink as my brand color wasn’t “safe,” that a mobile café wasn’t a secure career, and that the market in Los Angeles was already too saturated. But I believed in my vision — that Le Pink could stand out by offering not just coffee, but an elevated experience with heart, design, and storytelling.

Finding the right people to trust, from builders to team members, was also one of the hardest parts. Building a café from scratch inside a van required patience, research, and constant problem-solving. There were delays, setbacks, and moments of doubt — but I refused to let go of my dream. Today, every challenge feels worth it because Le Pink on Wheels truly reflects who I am and what I love.

Appreciate you sharing that. What else should we know about what you do?
With over a decade of experience in luxury hospitality, my journey began at the Four Seasons Hotel Los Angeles at Beverly Hills, where I learned that true hospitality is an art — one that requires grace, patience, and a calm presence. Those qualities have shaped who I am today, both as a professional and as the founder of Le Pink on Wheels Café.

I’m known for my calm yet detail-oriented personality and my ability to create meaningful experiences that leave a lasting impression. Whether I’m serving guests at an intimate gathering or collaborating with brands on larger events, I approach every moment with care — ensuring that people don’t just enjoy a coffee, but truly feel something special.

What sets me apart is my belief that luxury is not about price, but about feeling seen and valued. Through Le Pink on Wheels, I bring that sense of connection, beauty, and calm elegance to every event.

Do you have any advice for those looking to network or find a mentor?
Having a mentor can truly change your path. I’ve been fortunate to have incredible guidance early in my career. My first General Manager, Mr. Mehdi Eftekari, was one of my greatest mentors — someone I had the honor of working with and learning from for many years. His leadership, kindness, and belief in my potential gave me the confidence to dream bigger. He was one of the first people who encouraged me to take the leap and start my own venture, reminding me that I was capable of building something meaningful.

I also owe a lot to the support of my family, my husband and encourage of my little girl Raika , who cheered me through every stage of creating Le Pink on Wheels. To me, mentorship isn’t just about advice — it’s about people who see your light even before you do.

Contact Info:

• Website: https://Www.lepinkonwheels.com
• Instagram: https://www.instagram.com/lepinkonwheels/
• Facebook: https://www.facebook.com/lepinkonwheels/
• LinkedIn: https://www.linkedin.com/in/rahanabi/
• Yelp: ](https://www.yelp.com/biz/le-pink-on-wheels-cafe-los-angeles