Community Highlights: Meet Gabi Hall of Sparkl

Today we’d like to introduce you to Gabi Hall.

Hi Gabi, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
Her fairy tale began on September 28th, 1995, amidst the enchanting landscapes of Kauai and Maui, where she nurtured her dreams, wrote, created, and envisioned a life beyond the sea. Driven by a fervent ambition for a future in fashion, she boldly relocated to Los Angeles, California, at the tender age of seventeen, immersing herself in studies at FIDM.

At the age of 18, Gabi courageously departed from FIDM, choosing to pursue her dreams and breathe life into her baby, Sparkl. Her entrepreneurial odyssey commenced with the creation of a small yet distinctive collection of bikinis, swiftly establishing the iconic foundation of her brand. Eager to introduce her designs to the world, she grappled with the challenge of figuring out how to effectively showcase and sell her creations.

Exhibiting creative ingenuity, Gabi conceived the idea of creating a pop-up shop along the celebrated Venice Boardwalk in 2014. Each day, she meticulously crafted a one-of-a-kind, handmade display and immersed herself in the bustling Venice Beach scene, rocking her own bikini designs, and exuding her sparkly charm on roller-skates. This grassroots approach not only presented her bikinis in an unconventional setting but also provided a unique opportunity for personal engagement with new people from around the world and potential customers amid the vibrant beach atmosphere.The Venice Boardwalk pop-up stood as a testament to Gabi’s resilience and her willingness to embrace unconventional methods.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It has been eleven years of growth, challenges, and transformation for Sparkl Fairy Couture. From humble beginnings on the beaches of Venice, California, to becoming an internationally recognized fashion empire, the journey has been anything but easy. Many people didn’t understand the vision at first—Sparkl was bold, unconventional, and unapologetically different. But that same spirit of creativity and defiance became its greatest strength.

Over the years, Gabi has faced countless obstacles—navigating the pressures of building a brand from the ground up, managing production hurdles, surviving financial setbacks, and proving that fantasy and fashion could coexist in the real world. Each collection, each event, and each collaboration came with its own set of lessons, challenges, and sacrifices. There were moments of uncertainty, long nights, and endless determination—but through it all, the mission never wavered: to create a brand that inspires confidence, imagination, and inclusivity.

As the brand expanded, so did its audience—transforming from a small local following into a global community that embraces the magic of self-expression. Today, Sparkl Fairy Couture stands as a testament to resilience and creative courage. It’s more than a brand; it’s a movement built on passion and belief in a dream that once seemed impossible.

We’ve been impressed with Sparkl, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Sparkl Empire, founded by visionary designer and CEO Gabrielle “Gabi” Sparkl, is a global fashion and lifestyle powerhouse built on the belief that glamour and fantasy can coexist with inclusivity and authenticity. What began on the beaches of Venice has blossomed into a thriving brand that continues to redefine modern couture through creativity, community, and confidence.

One of the most enchanting facets of the empire is Sparkl Palace—recently reopened this year. Renowned for its dreamscape-like aura, the palace serves as a hub for private events and influencer activations, attracting top celebrities and media personalities alike, including features with Access Hollywood, E! News, and appearances by stars such as JoJo Siwa and leading artists in music and entertainment.

Meanwhile, our Santa Monica store, located on the iconic Santa Monica Promenade near the pier, has been a beloved destination for over six years, serving our loyal “Sparkl Fairies” from around the world.
Sparkl has expanded into new markets through partnerships with Nordstrom and Amazon, bringing our signature sparkl to even wider audiences.

Beyond fashion, our story continues to unfold through our upcoming TV series, “Sparkl Fairy Diaries,” which offers an inside look at our creative journey and global impact.

Our latest endeavor, the “Passport to Paris” Fashion Show, marked our official international runway debut, presenting both Fall/Winter and Spring/Summer couture collections to critical acclaim.
From fantasy-inspired fashion to immersive experiences, Sparkl Empire is more than a brand—it’s a lifestyle movement inspiring people everywhere to dream boldly, shine brightly, and never stop believing in their magic.

Alright so before we go can you talk to us a bit about how people can work with you, collaborate with you or support you?
We invite all Sparkl Fairies to connect with us—whether by emailing sparklfairycouture@gmail.com, sending us a DM on Instagram at @sparklfashion, or visiting our magical Santa Monica store in person. We welcome everyone who believes in themselves, their dreams, and their Sparkl. ✨

Contact Info:

• Website: https://sparklfairycouture.com/
• Instagram: https://www.instagram.com/sparklfashion/
• Youtube: https://www.youtube.com/@sparklfashion