Today we’d like to introduce you to Kateryna Zelenska
Hi Kateryna, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
My name is Kateryna Zelenska, and I am Ukrainian. My journey into the beauty world began when I was 18 years old. I enrolled in a hairdressing course in my hometown Donetsk This course to be honest was not very good. However, it gave me the clarity I needed to realize that I wanted to become a hairstylist.
After that initial experience, I pursued numerous masterclasses, seminars, and courses to enhance my skills. My first job was as an assistant in a salon, where I cleaned the floors, washed bowls and brushes, and shampooed clients’ hair. Unfortunately, I didn’t have the opportunity to work as a hairstylist, which led me to leave that position in search of a place where I could gain the necessary experience.
I worked tirelessly until war broke out in my city, prompting my family and me to relocate to Kyiv, the capital of Ukraine. There, I found an incredible job in a modern beauty salon, and my career began to flourish. I always aspired to be more than just a hairdresser, so after 2.5 years in the salon, I decided to venture out on my own. For a year, I rented a chair in a salon and partnered with another hairstylist. Together, we opened a small salon in the city center.
As business grew, I attracted more clients and yearned for greater independence. After 1.5 years, we parted ways, and I created the salon of my dreams.
I was dedicated to developing and expanding my business, but then the war reached our all cities in Ukraine and forcing us to leave the country.
We chose California, and it turned out to be the right decision. Here, my life began anew. The extensive experience I had gained allowed me to start my own company again, this time in Beverly Hills.
Today, I proudly own “Zelenska Beauty,” my hair studio in the heart of Beverly Hills. I understand how challenging it is to start over and how important it is to remain patient and resilient. No matter how lost you may feel, keep working hard to achieve your goals once more.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Sure, it’s always been up and down. I had a lot of obstacles on my way, from facing fierce competition to overcoming self-doubt. Each challenge taught me valuable lessons that shaped my journey. I tried to be better in my field by continuously honing my skills, seeking out mentorship, and staying updated with industry trends. I made a conscious effort to use the best products, ensuring that my work reflected quality and professionalism. Working in the best salons and areas was also a significant part of my strategy; it not only enhanced my exposure but also allowed me to learn from talented colleagues. However, there were times when I faced setbacks.
Sometimes I wanted to give up and not be a hairstylist, feeling overwhelmed by the pressures and challenges that came my way. The long hours, demanding clients, and the constant need to stay ahead in a competitive industry weighed heavily on me. Yet, deep down, there was a voice inside me that kept urging me on, reminding me of my passion and the joy I felt when I transformed someone’s look. It said, “You can do it; go for it.” This internal motivation became my guiding light during tough times. I would reflect on the moments when I made clients smile or the satisfaction I felt after mastering a new technique. Those memories fueled my determination to push through the doubts and continue pursuing my dream. I learned that perseverance is key, and every struggle is just a stepping stone toward becoming the stylist I aspire to be.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I am a hairstylist , haircolorist .
I specialize in coloring hair . That what I love the most . I do all trendy techniques such as Airtouch , Balayage, Highlights, Total color transformation. Also I really love do hair cuts , hair treatments, updos and blowouts.
I work very fast and clean while maintaining high quality. I really love working with blond hair, and it’s very important for me to create the perfect color while preserving the health of the hair. Blonde can be healthy, and that’s what I communicate to my clients. Fifty percent depends on the stylist; I use my unique technique for applying the lightening product to the hair, which allows me to achieve a good lightening base while preserving hair quality. The other fifty percent depends on the client. Proper home care, professional products, and regular salon visits for restorative treatments are all very important for the health of your hair.
Honestly, I take great pride in what I do. In a relatively short time since moving to the United States, I managed to establish my own company and work independently. I’ve crafted a space that I truly love—it’s cozy, comfortable, and situated in the prime area of Beverly Hills. Spending my days at work, interacting with clients, and being surrounded by beauty continually inspires me to push forward!
So maybe we end on discussing what matters most to you and why?
What matters most to me is the well-being and satisfaction of my clients. Building meaningful relationships and creating a positive experience for them is at the core of my work. I believe that when clients feel valued and understood, it enhances their overall experience and fosters trust, which is essential in the beauty industry.
Additionally, the health of the hair is incredibly important to me. I strive to ensure that every service I provide not only enhances a client’s appearance but also prioritizes the integrity of their hair. This commitment to quality and care reflects my passion for the craft and my desire to empower clients to feel confident in their looks.
Moreover, I value continuous growth and education in my field. Staying updated with current trends and techniques allows me to offer the best possible service to my clients, ensuring they receive top-notch care and results. This dedication to improvement keeps me motivated and excited about my work.
Ultimately, my focus on client well-being, hair health, and professional growth shapes my approach and drives me to excel in my career.
Contact Info:
- Instagram: https://www.instagram.com/zelenskaya.kate?igsh=NTc4MTIwNjQ2YQ==
- Facebook: https://www.facebook.com/zelenskaya.kate?mibextid=wwXIfr
- Other: https://www.instagram.com/zelenska_beauty?igsh=NTc4MTIwNjQ2YQ==
